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Ford EcoBoost V6 used in the F-150  (Source: Ford Motor Company)
Boosted V6 proves to be a popular option with consumers

We reported in September of last year that Ford was doing a top-to-bottom revamp of its powertrain lineup for its popular F-150 pickup truck. That new engine lineup included a new 3.7-liter V6, 5.0-liter V8, 6.2-liter V8, and an EcoBoost (turbocharged) 3.5-liter V6.

According to a new report from Automotive News, the EcoBoost engine is proving to be quite popular with buyers and bucks the trends that are normally seen in the full-size pickup market. In fact, the EcoBoost engine option is now accounting for 36 percent of F-150 sales. The EcoBoost engine also now has a 40 percent take rate when it comes to new dealer orders. 

Ford Consumer Marketing Manager Marc Lapine thought that there would be a little more lag time before consumers became aware of the engine option and started taking advantage of it, but higher gas prices have made the EcoBoost a popular choice. 

"We had a sales forecast but it has jumped up a little faster than we thought," said Lapine. "We thought there would be a little more time between the early adopters and the other people who said, 'Hey, now I am ready to buy it.'"

"As soon as this fuel thing started, probably two months ago, all of a sudden people are coming in, asking, 'Do you have an EcoBoost?'", added Wayne Seidel, a general manager for a Ford dealership in Wisconsin. "I've sold every one that I can get my hands on." 

The EcoBoost V6 makes a healthy 365hp at 5,000 rpm and 420 lb-ft of torque at 2,500 rpm while running on regular unleaded gas. Tow capacity (11,300 pounds) for the boosted six matches that of the top rung 6.2-liter V8 engine option.

The EcoBoost F-150 is EPA rated at 16 mpg in the city and 22 mpg on the highway.

Many manufacturers are now looking to turbocharging to match the power of an engine with more cylinders while achieving better fuel economy. Ford uses EcoBoost engines in its Taurus SHO (V6), Flex (V6), Explorer (I4), and upcoming C-MAX (I4).

Other companies that are jumping on the turbocharging bandwagon for mainstream vehicles include Hyundai with its Sonata Turbo and Buick with its Regal. Chevrolet is also expected to add a turbocharged four-cylinder engine to its all-new 2012 Malibu to replace the V6 engine option.

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it's about time
By deadrats on 4/29/2011 4:22:52 PM , Rating: 2
personally i think it's about time ford put the twin turbo six in their F series pickup trucks.

i have a 2003 nissan frontier, supercharged v6, auto, 4x4 and that thing sucks down gas like it's going out of style, combined highway city, with more highway than city, i get between 13 and 16 mpg and it pretty much demands premium fuel. at $4+ per gallon, i can barely afford to drive it.

considering my nissan only has 210hp and 246 lb-ft, i think ford managing to get 20+ from a 365hp engine in a truck so much heavier and larger than mine is impressive.

now they need to update the ranger with a similar turbo four, they would really have a winner.

RE: it's about time
By russki on 4/29/2011 11:44:10 PM , Rating: 2
I'm surprised no one has brought up one engine option available on the super duties.


I bet if truck manufacturers put diesels in half tons they'd sell like hotcakes. My 2011 F350 ford diesel truck gets 15.9 mpg. This is not babying it at all, just driving normally, with a good mix of highway and city driving. Imagine putting a 5L turbodiesel in a half ton.. it would get over 20mpg easily, and you could tow even more!

I guess it might not ever happen because auto makers want to separate their light duty trucks from their heavy duty ones.

RE: it's about time
By Spuke on 4/30/2011 10:01:46 PM , Rating: 2
I bet if truck manufacturers put diesels in half tons they'd sell like hotcakes.
Most of them planned to do just that a couple of years ago. The economy tanking killed that though.

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