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Ford EcoBoost V6 used in the F-150  (Source: Ford Motor Company)
Boosted V6 proves to be a popular option with consumers

We reported in September of last year that Ford was doing a top-to-bottom revamp of its powertrain lineup for its popular F-150 pickup truck. That new engine lineup included a new 3.7-liter V6, 5.0-liter V8, 6.2-liter V8, and an EcoBoost (turbocharged) 3.5-liter V6.

According to a new report from Automotive News, the EcoBoost engine is proving to be quite popular with buyers and bucks the trends that are normally seen in the full-size pickup market. In fact, the EcoBoost engine option is now accounting for 36 percent of F-150 sales. The EcoBoost engine also now has a 40 percent take rate when it comes to new dealer orders. 

Ford Consumer Marketing Manager Marc Lapine thought that there would be a little more lag time before consumers became aware of the engine option and started taking advantage of it, but higher gas prices have made the EcoBoost a popular choice. 

"We had a sales forecast but it has jumped up a little faster than we thought," said Lapine. "We thought there would be a little more time between the early adopters and the other people who said, 'Hey, now I am ready to buy it.'"

"As soon as this fuel thing started, probably two months ago, all of a sudden people are coming in, asking, 'Do you have an EcoBoost?'", added Wayne Seidel, a general manager for a Ford dealership in Wisconsin. "I've sold every one that I can get my hands on." 

The EcoBoost V6 makes a healthy 365hp at 5,000 rpm and 420 lb-ft of torque at 2,500 rpm while running on regular unleaded gas. Tow capacity (11,300 pounds) for the boosted six matches that of the top rung 6.2-liter V8 engine option.

The EcoBoost F-150 is EPA rated at 16 mpg in the city and 22 mpg on the highway.

Many manufacturers are now looking to turbocharging to match the power of an engine with more cylinders while achieving better fuel economy. Ford uses EcoBoost engines in its Taurus SHO (V6), Flex (V6), Explorer (I4), and upcoming C-MAX (I4).

Other companies that are jumping on the turbocharging bandwagon for mainstream vehicles include Hyundai with its Sonata Turbo and Buick with its Regal. Chevrolet is also expected to add a turbocharged four-cylinder engine to its all-new 2012 Malibu to replace the V6 engine option.

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RE: Eco my ass
By JediJeb on 4/29/2011 3:43:43 PM , Rating: 2
I have a 96 F150 with the last of the 4.9L(300cid) inline 6 cylinder engines and that thing gets 16-18mpg no matter if it is highway or city. I don't have the hp or torque numbers handy but I know I did put 3000 pounds of tobacco in it once and hauled it to market and was pulling steep hills by only dropping to 4th gear. I really haven't seen comparable torque from idle to about 2000rpm in anything else, though this ecoboost sounds rather impressive maxing out at 2500rpm. I just hope it will last 200k+ miles with little to no maintenance needed other than oil changes and spark plugs.

RE: Eco my ass
By Kurz on 4/29/2011 5:16:43 PM , Rating: 2
Youtube it, at least one of their engines did.

RE: Eco my ass
By Alexvrb on 4/30/2011 9:25:54 PM , Rating: 2
Can't say that much about their 6.0L diesel. I hope their 6.4L diesel proves more reliable in the long term.

Anyway, it's turbocharged and generates pretty good ponies. It's a high tech, high cost modern truck engine. It should produce good mileage and be fairly durable. Just change the oil when you're supposed to, and use good oil. Preferably a good quality synthetic. Turbos like to cook oil. Of course, even conventional (SN grade) oil is leaps and bounds better than the conventional oil we had 15 years ago.

Of course, if it does break (and all engines can break), this one has the potential to be very costly to repair or replace, compared to their simpler engines.

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