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Ford EcoBoost V6 used in the F-150  (Source: Ford Motor Company)
Boosted V6 proves to be a popular option with consumers

We reported in September of last year that Ford was doing a top-to-bottom revamp of its powertrain lineup for its popular F-150 pickup truck. That new engine lineup included a new 3.7-liter V6, 5.0-liter V8, 6.2-liter V8, and an EcoBoost (turbocharged) 3.5-liter V6.

According to a new report from Automotive News, the EcoBoost engine is proving to be quite popular with buyers and bucks the trends that are normally seen in the full-size pickup market. In fact, the EcoBoost engine option is now accounting for 36 percent of F-150 sales. The EcoBoost engine also now has a 40 percent take rate when it comes to new dealer orders. 

Ford Consumer Marketing Manager Marc Lapine thought that there would be a little more lag time before consumers became aware of the engine option and started taking advantage of it, but higher gas prices have made the EcoBoost a popular choice. 

"We had a sales forecast but it has jumped up a little faster than we thought," said Lapine. "We thought there would be a little more time between the early adopters and the other people who said, 'Hey, now I am ready to buy it.'"

"As soon as this fuel thing started, probably two months ago, all of a sudden people are coming in, asking, 'Do you have an EcoBoost?'", added Wayne Seidel, a general manager for a Ford dealership in Wisconsin. "I've sold every one that I can get my hands on." 

The EcoBoost V6 makes a healthy 365hp at 5,000 rpm and 420 lb-ft of torque at 2,500 rpm while running on regular unleaded gas. Tow capacity (11,300 pounds) for the boosted six matches that of the top rung 6.2-liter V8 engine option.

The EcoBoost F-150 is EPA rated at 16 mpg in the city and 22 mpg on the highway.

Many manufacturers are now looking to turbocharging to match the power of an engine with more cylinders while achieving better fuel economy. Ford uses EcoBoost engines in its Taurus SHO (V6), Flex (V6), Explorer (I4), and upcoming C-MAX (I4).

Other companies that are jumping on the turbocharging bandwagon for mainstream vehicles include Hyundai with its Sonata Turbo and Buick with its Regal. Chevrolet is also expected to add a turbocharged four-cylinder engine to its all-new 2012 Malibu to replace the V6 engine option.



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What don't people understand about "Ecoboost"?
By mamisano on 4/29/2011 11:37:11 AM , Rating: 3
Ecoboost in the F150, or other Ford products is not about getting the best fuel mileage. It is about getting similar performance compared to a larger engine while better fuel economy.

F150 ratings (all are Supercrew 4x2 models)
5.0 V8
Power: 360@5500 / 380/4200
Max Tow: 9400
EPA Rating: 15/21

6.2 V8
Power: 441@5500 / 434@4500
Max Tow: 11300
EPA Rating: 13/18

3.5 EB V6
Power: 365@5000 / 420@2500
Max Tow: 11300
EPA Rating: 16/22

I would pick the Ecoboost engine, especially with how quickly it makes peak torque - perfect for towing.




RE: What don't people understand about "Ecoboost"?
By gregpet on 4/29/2011 1:52:16 PM , Rating: 2
What you say makes sense but I think the perception (that Ford is selling) is that the Eco boost is a gas saver for everyone...The 36% of people choosing the Eco engine are not pulling around a 11,300 lb trailer...That has got to be a small % of truck buyers...


By Spuke on 4/29/2011 5:21:07 PM , Rating: 2
quote:
The 36% of people choosing the Eco engine are not pulling around a 11,300 lb trailer
No, but you are probably pulling an 8000 lb trailer with one. Typically, you're not pulling trailers at your max weight rating anyways on any truck especially since how much you can tow depends on the weight of the truck itself. There are more people towing heavier trailers (like lighter 5th wheels) with F150's nowadays because the payload capacities have gone up quite a bit in the last few years.


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