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Ford EcoBoost V6 used in the F-150  (Source: Ford Motor Company)
Boosted V6 proves to be a popular option with consumers

We reported in September of last year that Ford was doing a top-to-bottom revamp of its powertrain lineup for its popular F-150 pickup truck. That new engine lineup included a new 3.7-liter V6, 5.0-liter V8, 6.2-liter V8, and an EcoBoost (turbocharged) 3.5-liter V6.

According to a new report from Automotive News, the EcoBoost engine is proving to be quite popular with buyers and bucks the trends that are normally seen in the full-size pickup market. In fact, the EcoBoost engine option is now accounting for 36 percent of F-150 sales. The EcoBoost engine also now has a 40 percent take rate when it comes to new dealer orders. 

Ford Consumer Marketing Manager Marc Lapine thought that there would be a little more lag time before consumers became aware of the engine option and started taking advantage of it, but higher gas prices have made the EcoBoost a popular choice. 

"We had a sales forecast but it has jumped up a little faster than we thought," said Lapine. "We thought there would be a little more time between the early adopters and the other people who said, 'Hey, now I am ready to buy it.'"

"As soon as this fuel thing started, probably two months ago, all of a sudden people are coming in, asking, 'Do you have an EcoBoost?'", added Wayne Seidel, a general manager for a Ford dealership in Wisconsin. "I've sold every one that I can get my hands on." 

The EcoBoost V6 makes a healthy 365hp at 5,000 rpm and 420 lb-ft of torque at 2,500 rpm while running on regular unleaded gas. Tow capacity (11,300 pounds) for the boosted six matches that of the top rung 6.2-liter V8 engine option.

The EcoBoost F-150 is EPA rated at 16 mpg in the city and 22 mpg on the highway.

Many manufacturers are now looking to turbocharging to match the power of an engine with more cylinders while achieving better fuel economy. Ford uses EcoBoost engines in its Taurus SHO (V6), Flex (V6), Explorer (I4), and upcoming C-MAX (I4).

Other companies that are jumping on the turbocharging bandwagon for mainstream vehicles include Hyundai with its Sonata Turbo and Buick with its Regal. Chevrolet is also expected to add a turbocharged four-cylinder engine to its all-new 2012 Malibu to replace the V6 engine option.



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RE: Eco my ass
By apmonte on 4/29/2011 6:57:59 AM , Rating: 2
My 2003 F-150 FX4 with a 5.4 gets 12.5 in town and 16 on the Hwy. The Ecoboost is a welcome addition to the engine selection, but I'd still like to see it in a lighter/smaller F-150 or F-100.


RE: Eco my ass
By do_i_neda_name on 5/2/2011 8:38:07 AM , Rating: 2
1/2 ton trucks today are more like 3/4 ton trucks of yesterday. New 1/2 ton truck are so big they have to carry higher weight classes in some states (PA requires a class 2 tag on most 1/2 tons). There is a big gap between the mid size offerings and the full size offerings and there is defiantly a market for a truck in between. Toyota has an ad with a rancher who thought he needed a 3/4 ton until he tried a new 1/2 ton.

My 08 Nissan Titan has near identical towing and payload of my 01 F-250 with the 7.3L diesel. The only difference is I don't mind slamming firewood in the F-250.


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