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Ford EcoBoost V6 used in the F-150  (Source: Ford Motor Company)
Boosted V6 proves to be a popular option with consumers

We reported in September of last year that Ford was doing a top-to-bottom revamp of its powertrain lineup for its popular F-150 pickup truck. That new engine lineup included a new 3.7-liter V6, 5.0-liter V8, 6.2-liter V8, and an EcoBoost (turbocharged) 3.5-liter V6.

According to a new report from Automotive News, the EcoBoost engine is proving to be quite popular with buyers and bucks the trends that are normally seen in the full-size pickup market. In fact, the EcoBoost engine option is now accounting for 36 percent of F-150 sales. The EcoBoost engine also now has a 40 percent take rate when it comes to new dealer orders. 

Ford Consumer Marketing Manager Marc Lapine thought that there would be a little more lag time before consumers became aware of the engine option and started taking advantage of it, but higher gas prices have made the EcoBoost a popular choice. 

"We had a sales forecast but it has jumped up a little faster than we thought," said Lapine. "We thought there would be a little more time between the early adopters and the other people who said, 'Hey, now I am ready to buy it.'"

"As soon as this fuel thing started, probably two months ago, all of a sudden people are coming in, asking, 'Do you have an EcoBoost?'", added Wayne Seidel, a general manager for a Ford dealership in Wisconsin. "I've sold every one that I can get my hands on." 

The EcoBoost V6 makes a healthy 365hp at 5,000 rpm and 420 lb-ft of torque at 2,500 rpm while running on regular unleaded gas. Tow capacity (11,300 pounds) for the boosted six matches that of the top rung 6.2-liter V8 engine option.

The EcoBoost F-150 is EPA rated at 16 mpg in the city and 22 mpg on the highway.

Many manufacturers are now looking to turbocharging to match the power of an engine with more cylinders while achieving better fuel economy. Ford uses EcoBoost engines in its Taurus SHO (V6), Flex (V6), Explorer (I4), and upcoming C-MAX (I4).

Other companies that are jumping on the turbocharging bandwagon for mainstream vehicles include Hyundai with its Sonata Turbo and Buick with its Regal. Chevrolet is also expected to add a turbocharged four-cylinder engine to its all-new 2012 Malibu to replace the V6 engine option.

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RE: Eco my ass
By woofersus on 4/28/2011 11:56:08 PM , Rating: 5
You mean the base 4.6L V8 in 1997 that had 145hp AND 155lb-ft of torque less than the current ecoboost powerplant? (and that torque at a somewhat less accessible 4000rpm) Even the up-level 5.4L engine comes up 130hp and 75lb-ft short. AND this year's truck weighs about 900lbs more.

It's irritating that articles mentioning these newer engines and what they can do are always pooh-poohed by people comparing apples to oranges. Gas mileage is about a lot more than horsepower or displacement!

And btw, your challenger with the 5.7l V8 and 6spd manual, which has 10 more hp and 16lb-ft less torgue, (although again at a slightly less accessible 4200rpm) is EPA rated at 15/23 or almost identical to the Ecoboost F-150, but requires more expensive 91 octane fuel. Perhaps if F-150 owners drove like you they'd get even better mileage as well, and for less money. The 2011 F-150 also weighs about 1500lbs MORE than the Challenger.

RE: Eco my ass
By headbox on 4/29/2011 1:10:39 AM , Rating: 1
Yes, the horsepower gain in the last 10-15 years is amazing, and I'm sure it will continue to rise. BMW is getting 180hp+ out of a 1.0 liter production motorcycle engine in a bike that's only $14k. Honda, Suzuki, etc. are not far behind it.

RE: Eco my ass
By Spuke on 4/29/2011 9:41:58 AM , Rating: 5
The 2011 F-150 also weighs about 1500lbs MORE than the Challenger.
And, more importantly, it has far worse aero than the Challenger.

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