Print 2 comment(s) - last by WhartonMBANYC.. on May 25 at 3:26 PM

Visa invests an amount in the single-digit millions

Square Inc. has recently announced that it is partnering with Visa for its mobile payments startup, and Visa will be investing a sum in the "single-digit millions."

The use of mobile payment systems through NFC technology is becoming more and more popular as tech giants adopt it. For instance, Google plans to test its mobile payment system within the next couple of months in New York and San Francisco. In addition, Visa recently partnered with Samsung in an NFC venture for the London 2012 Olympic Games.

Square Inc. first introduced the Square electronic payments service in early 2010. It allows consumers in the United States to use their iPhone, iPad, iPod touch or Android-based phone to accept credit card charges. The system utilizes an attachment called a "dongle," which is used in unison with a mobile device in order to accept credit card payments. 

Even before Visa came along with a healthy investment, Square seemed to be doing well for itself. In a recent statement, Square mentioned that it was processing over $1 million in mobile payments daily. It also closed a $27.5 million round of funding "at a $240 million valuation."

Square became a very attractive choice for consumers after it dropped the 15-cent processing fee for payments this past February. This means that merchants only pay one 2.75 percent fee instead of a percentage fee and an additional fixed cost. This price cut made Square the right choice for small merchants who couldn't pay the expense of fees, and also made Square a worthy competitor of other payment services like Verifone's Payware mobile. 

Now, with Visa on its side, Square will likely see a boost from the "single-digit millions" that Visa is investing in the technology.

"We're thrilled to partner with Visa," said Jack Dorsey, CEO of Square. "This relationship will accelerate our vision of empowering businesses and aspiring entrepreneurs to succeed. The best way to grow your business is to accept credit cards. Together, we can ensure that all businesses of any size can pursue the American dream."

Visa is also looking forward to the new partnership, as it represents a new opportunity to compete in the mobile payments market. 

"As a leading brand in payments, Visa continuously evaluates new technologies and invests in payment innovations that can enable more businesses to accept Visa," said John Partridge, President of Visa. 

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By WhartonMBANYC on 5/25/2011 3:26:33 PM , Rating: 2
I applaud the efforts, but I believe Square, Inc. has an uphill climb(though they recently announced that 500,000 square plug-in credit card wipers have been shipped as of end of April 2011). Just read Advertising Age's take today on the challenge involved, interesting article:

And Square has raised $37.5 million in venture capital according to private company financial site PrivCo. It's a valiant effort. But I think too steep a hill to climb. Against Visa's and Mastercard's thousands, Square has only 65 employees as of end of 2010:
Year 2009 2010
Total Employees: 10 65

If anyone can do it Jack Dorsey can, but ,ost likely Square will get acquired by one of the mid-tier players
who's behind on development, at a decent return to investors.

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