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Apple CEO Steve Jobs insists that his company's "magical" iPhones and iPads don't track customers -- despite glaring evidence to the contrary. He accused rival Android -- which has recently been beating Apple in market share -- of tracking customers. He offered no evidence to support his claims.
Apple CEO offers no evidence to support his claims

Apple, Inc. (AAPL) CEO Steve Jobs is fond of describing his sleek electronic gadgets-cum-fashion statements as "magical".  This week he tried to work a bit of "magic" on the public in the face of major tracking concerns.

Tracking concerns?  What tracking concerns?

That was basically Mr. Jobs' take in a brief email exchange with a customer.

An iPhone user emailed Mr. Jobs, writing:

Steve,

Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It's kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don't track me.

As he occasionally does, the Apple CEO and tech luminary actually appeared to respond in person to the user.  He writes:

Oh yes they do. We don't track anyone. The info circulating around is false.

Sent from my iPhone

The email was published and ostensibly verified by MacRumors, a popular Apple leaks blog.  It seems likely to be authentic, given that it follows Mr. Jobs' email style -- short, to the point, and short on details.

Mr. Jobs' claims that Google Inc.'s (GOOG) Android OS tracks customers seem to have a bit of foundation.  Android maintains a very limited database of users' location.  However, the database appears to turn off if location services are disabled.  It also is regularly wiped.

By contrast Apple maintains a much larger local database that appears never to be wiped.  The easily visualized file shows in vivid detail where users have been.  It collects data hundreds of times a day.  About the only defense Apple can legitimately muster is that it does not regularly collect the file.

Apple had previously claimed that its iOS devices stop following customers if they turn off location services.  But it now appears that they do not -- the database keeps growing regardless of the setting.  That revelation has led to multiple international officials, including [PDF] United States Sen. Al Franken (D-Minn.), demanding the company explain itself.

Mr. Jobs has in the past emailed customers about such issues as his company's campaign against pornography and Flash (two of Mr. Jobs' least favorite things).


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Same old...
By messele on 4/25/2011 3:43:54 PM , Rating: -1
The fact is the iPhone stores the locations of masts that are near to you, it does not store your own location in any form. It appears that this data is never sent to Apple but only stored in your own safekeeping. I'm sure Apple are preparing a nice explanation of this for those that refuse to understand why having a database of nearby masts is a handy thing to have.

Contrast that to Google who give everything away for free so they can harvest every little piece of information that they can about you. Then they wardrive your street and harvest more info from your Wi-Fi router. Nice.

Ever tried deleting a gmail email? You can't. Oh you think you can as they make it look that way but Google own all your data. That is why they can afford to give away 7Gb of storage. You're paying for it in a very unexpected way...

I suspect Google does not store much location data on an Android device as it's probably beaming it back to Advertising HQ at much the same rate as ads are being served to your screen.




RE: Same old...
By mcnabney on 4/25/2011 3:45:48 PM , Rating: 3
Just drink the Apple kool-aid and lie down in the field like you were told.


RE: Same old...
By messele on 4/26/11, Rating: 0
RE: Same old...
By KoolAidMan1 on 4/26/11, Rating: -1
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer














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