It's should come as no surprise that Apple's latest earnings
announcement once again exceeded all expectations. Apple has been on a roll quarter
and its Q2 earnings were no exception.
The company today announced record fiscal
Q2 revenue of $24.67 billion USD and a net profit of $5.99 billion USD.
Those numbers are far ahead of Q2 2010 when Apple reported revenue of $13.5
billion USD and net profit of $3.07 billion USD.
Apple witnessed a 28 percent year-over-year growth in Mac
sales to 3.76 million units while iPhone sales grew 113 percent to 18.65
million units during the quarter. Apple's newest booming business sector, the
iPad, had sales of 4.69 million units.
If there was a lone cloud in Apple's sunny report, it was
the fact that iPod sales were down 17 percent to 9.02 million units compared to
“With quarterly revenue growth of 83 percent and profit
growth of 95 percent, we’re firing on all cylinders,” said Apple CEO Steve
Jobs. “We will continue to innovate on all fronts throughout the remainder of
Apple's iPhone numbers were no doubt helped by the addition
of Verizon as the second carrier in the United States, and Apple's new iPad
2 was launched during the fiscal second quarter.
Apple is rumored to be readying
a revamp of its popular iMac family and the next generation iPhone is set to
its debut in September.
quote: Some would argue that in that sense, Apple products are actually cost effective because they hold their value far more than competing products which are worth virtually nothing once the product line is refreshed the next year (if its that long) For example, the resale value of my iPhone 4, which I purchased on launch almost a year ago is still roughly £480. The Samsung Galaxy S by comparison is now worth as low as £180, so has depreciated more. Obviously this will change once the iPhone 4 is not the latest and greatest model, but you get the point.
quote: they just understand how to market their products to their target audience (the majority )