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  (Source: ceoworld.biz)
Cedes control of loss-making TV unit to Hong Kong computer monitor manufacturer

Philips, once a leader in the market, is turning down the dial on its losing television business according to Reuters and Bloomberg.

Frans van Houten, a "restructuring expert" and newly appointed CEO of the Amsterdam-based company, has implemented a plan to hand over control of the Philips' TV business to TPV, a Hong Kong-based monitor maker that controls 33 percent of the global computer monitor market. The joint venture grants TPV control of the business, with a 70-percent ownership stake. Philips will claim the remainder, but it has the option to sell out. According to Bloomberg, it will receive royalty payments from TPV of at least $72 million annually starting in 2013.

The deal is an effort to boost the Dutch company profits. Philips lost 87 million euros in the first quarter from its TVs, which it first manufactured in 1928.

The value of the deal has not been disclosed, but all 3,600 Philips employees who currently work in the TV business will be transferred to Hong Kong. 

This is not the first time Philips has done business with TPV. According to Bloomberg, it sold a majority stake in PC monitors to TPV for $358 million in 2004. \

And the deal accelerates Philips' focus on a few key industries: lighting, health-care products, and smaller consumer electronics such as toothbrushes and electric shavers. 

Analysts and markets warmed to the joint venture. Philips stock rose 2.6 percent -- the most since January. "It's a major positive," ING analyst Sjoerd Ummels told Reuters. "It's clear (Van Houten) will address laggard businesses."

"It is a positive surprise Frans van Houten has fixed this problem so fast," Theodoor Gilissen Bankiers Analyst Jos Versteeg told Bloomberg. "Van Houten certainly isn’t wasting any time."

The announcement came the same day that the company also reported its first-quarter earnings. Net income was down from 200 million euros last year to 137 million in Q1 2011. 

Philips was one of the last surviving mass-market European television manufacturers -- a niche now dominated by Germany's Loewe AG and Denmark's Bang & Olufsen AS. Philips, though, struggled to compete with Asian manufacturers such as Samsung and LG Electronics.

"We are not yet firing on all cylinders...There's much unlocked potential in Philips," Van Houten told Reuters, hinting that there may be further divestments in the future.



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RE: EISA Award
By Believer on 4/19/2011 4:07:18 PM , Rating: 2
Oh, come on.
This innovation is still worthy of praise.

I'd rather have a more fitting aspect ratio on my premium priced 58" TV, and be able to watch films in intended full native format without letterboxes.

Laptops are a totally different application from TVs, and if you don't want the manufacturers to cut the LCD panels in those aspect ratios for your tiny laptop screen sizes; by all means show it by your consumer power, but let me have my choice to appreciate innovation which is beneficial for me.

And as a personal note I'd actually welcome even wider laptops also... especially if someone pulls their creative thumb out of their stagnant butts and realize they can easily make such wide laptops screens with a simple pivot-function for those who rather want to rotate it to letter size or A4 format for web browsing or writing.


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)











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