A few days after Research In Motion's first
foray into tablet computers, the BlackBerry PlayBook, began garnering
less-than-stellar reviews, RIM's co-CEOs are coming out to defend it.
review round-up certainly
didn't paint a flattering picture of the PlayBook, we did have some bright
spots to point out. Meanwhile, a Reuters report this morning began with the following
line: "RIM's PlayBook tablet bombed with influential technology
reviewers who called the iPad competitor a rushed job that won't even provide
RIM's vaunted email service unless it's hooked up to a BlackBerry."
report also quotes the New
York Times' David Pogue's review: "RIM has just shipped a BlackBerry
product that cannot do email. It must be skating season in hell."
does the PlayBook lack a dedicated email client, there are also the glaring omissions
of calendar and contacts apps.
Bloomberg reports that RIM co-CEO Jim Balsillie said criticism of the company’s PlayBook
tablet computer "are misguided because they ignore RIM’s base of
lot of the people that want this want a secure and free extension of their
BlackBerry," Balsillie told Bloomberg, adding that more than 60
million BlackBerry users can pair their phones and PlayBooks to read e-mail.
shares, which are already down 7.2 percent this year, fell to $53.92 yesterday
after the critical reviews.
Mike Lazaridis also defended his new product to Bloomberg, saying that the PlayBook
will distinguish itself from the iPad and other worthy competitors through
better technology, the same way it did with mobile phones. He cited the
tablet's security features, which appeal to business customers. He also boasted
about the PlayBook's smaller size, calling it "ultraportable".
is superior," he told Bloomberg.
"It’s far more portable, it’s lighter in your hands, you can hold it for
the spin-doctors try to control the damage, analysts don't expect any miracles
from the device. "There’s no doubt the PlayBook has a lot of power,"
Gartner analyst Michael Gartenberg told Bloomberg.
"The question is whether those things will matter to consumers more than
the things that the iPad can do, namely with its breadth and depth of
estimates that the PlayBook could capture 10 percent of the tablet market by
2015, with 47 percent going to Apple's iPad.
a lot rests on the success of its tablet offering. The PlayBook has been a long
time coming with a
lot of pressure resting on its shoulders. Failure could spell disaster for
the Canadian company.