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  (Source: nenc.com)
Commercial privacy bill of rights aimed to protect people on the internet.

There are currently no rules set in place as it relates to the privacy of individuals and how their personal information is used and shared on the internet. 

A new privacy bill introduced on Tuesday would establish rules requiring accountability from internet companies that utilize the private information of individuals.  

The bill would establish a regulatory framework for gathering personal data about users on sites like Facebook and Google.   
 
Sen. John F. Kerry (D-Mass.) and Sen. John McCain (R-Ariz.) are spearheading a measure that would force companies to explain how they collect information and what they do with it.

"Consumers want to shop, browse and share information in an environment that is respectful of their personal information," McCain said at a news conference. "Our legislation sets forth a framework for companies to create such an environment and allows businesses to continue to market and advertise to all consumers, including potential customers."

The new bill, backed by the Obama administration, may also make it harder for sites to use personal information to target and create profiles on individual internet users.

The 
Commercial Privacy Bill of Rights [PDF] would provide consumers with more control over their personal information and how that data is collected and shared with third parties.

Companies would need an individual's consent to collect names, e-mail addresses, and credit card numbers if the bill becomes law.  They would also need consent to collect information about religion, sexual identity, medical conditions and other sensitive information.  An offer to opt out of data collection would be required for users as well.

"Our bill seeks to respect the ability of businesses to advertise, while also protecting consumers' personal information," said McCain.



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OPT OUT = Stupidity
By KOOLTIME on 4/13/2011 5:06:59 PM , Rating: 3
Got to love the people whom think opt out even remotely is usefully in any way shape or form ?? The auto opt in means they also auto opt you in to all "business partners". Those other companies are not under legal regulations to keep your info private. Some may claim to do so, but currently no law exist for such actions to occur legally.

So someone clicks opt out from company A advertising right ??

Well company A happens to use company B to handle its OPT out data handles.

When opting out you dont get company A any more but now company B has your info blocks you from company A as stated.

But then company B are under no regulations what they do with your data, long as they dont notice you back to company A.

The big corporations with so called business partners data sharing is what needs to be enforced, this is the legal loop hole thats been broken for years, and how they get around it. While company A directly to you may opt out- the Marketing partners they share your info with are not regulated as such, so your personal info, is up for grabs.




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