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Ken Rutkowski  (Source:
Forty to 50 percent of time spent on Facebook is dedicated to playing games

A successful entrepreneur has predicted that Facebook will be the largest bank by 2015.

Ken Rutkowski, founder and president of Metal International, is an observer of technology and an entrepreneur. Recently, he stated that Facebook would be the biggest bank by 2015 because of Facebook Credits found in games.

Facebook has become a powerhouse in the social networking industry since its launch in 2004. It currently has over 600 million active users, and even had a movie made about its creation called "The Social Network." 

In addition to just socializing with friends, Facebook allows its users to connect through playing games like Farmville, which was developed by Zynga. Farmville is undoubtedly Zynga's most popular game with an estimated value of $12 billion.

"Facebook will be the largest bank by 2015," said Rutkowski. "I hear you say 'how can they be a bank, what's going on?' If you play games on Facebook, which, by the way 40 to 50 percent of the time spent on Facebook is playing games, and those games - like Farmville and Mafia Wars - are paid for and you have to buy credits for that and they are called Facebook Credits." 

Rutkowski mentioned that "old school" media companies have a market capitalization of $241.7 billion while "new school" media companies are valued at $319.7 billion. 

Rutkowski also noted that people who do not have a Facebook profile may want to make one soon because if they don't, a profile will be made for them. 

"Why is it important to have a profile?" said Rutkowski. "They are going to start using that to determine what your credit worthiness is. By the way, if you don't have a profile they will make one for you, so it's better for you to create it and manage it than them. That's why you want to be selective with what you put on there. If you have kids that are being idiots online, make sure you stop them right away as they are creating a pretty negative profile long term and it happens often."

In other news, Rutkowski reported that Apple is now the most profitable retailer in the world. 

"Apple retail stores do $2400 per square meter of floor space compared with Tiffany's which does $700 per square meter per day," said Rutkowski. 

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RE: Unbelievable!
By augiem on 4/14/2011 4:03:28 AM , Rating: 2
By the way Electronic Arts (ERTS) market cap is only 6.65 billion. Activision (ATVI) is 13.16 billion. Konami, 2.53 billion. FARMVILLE, not even Zynga is 12 BILLION??? Holy... It is an insult to the game industry and thinking people world wide (what few are left of us.)

This will utterly wipe out the entire game industry for decades. This worthless drivel is being gobbled up by the public so completely that ALL companies will have to follow suit or be crushed. You can see it already. Capcom with their Restaurant City ripoff, Zombie Cafe. It's a crying shame as a lifelong gamer since the late 70's and an indy game developer just getting started to see this happen to the industry. T_T

RE: Unbelievable!
By Aloonatic on 4/14/2011 5:43:00 AM , Rating: 3
I think you're over reacting slightly. Just as people have been over the growth of mobile games like Angry Birds, comparing them to games like Modern Warfare and such, saying hat it's the end of the line for "quality" PC and console games as everyone looks to make a fast buck from the next AB. These facebook games, like mobile games, will not, and (IMHO) are not meant to replace "proper" games.

Large budget console and PC games are the movies of the games world, while these facebook games (and mobile games) are the TV shows. Some of them are good, some are bad, some just pass the time. I admit it, I've watched far too much QVC for no really reason, but I have never bought anything, and I see facebook games as being like this. You don't have to buy or spend money on them, but can still "enjoy" them to some extent, so who cares? T will always be a market for well made, quality games out there. They will just have to work harder as they have more competition, and that's something that I usually look forward to, not fear.

RE: Unbelievable!
By Aloonatic on 4/14/2011 5:59:18 AM , Rating: 2
I should probably clarify that comment, as I appear to contradict myself, saying that fb/moble games aren't aren't competing with "proper" games, and then saying that they are.

What I mean is that they are competing in the sense that everything that you might want to buy is, for a slice of your household budget. I also do not think that they are directly competing though, in the sense that gamers will lose interest in "proper" games, forsaking them for facebook games, so there will always be a healthy amount of money for developers who want to make games for gamers on consoles and PC. FB and mobile games wont replace "proper" games, they are almost certainly played (like WoW too, to a lesser extent) by games from a new demographic, who never played console or PC games much anyway.

RE: Unbelievable!
By augiem on 4/14/2011 1:12:39 PM , Rating: 3
The problem is, publicly traded companies always seek the biggest market and the largest piece of the pie. It's just the nature of business. Management will do market analysis and conclude if they stay as-is and make traditional games like Konami, they're likely to stay within the $3 billion range. However, they'll look at the social gaming earnings and see growth like Zynga from $4 billion last year to $12 billion this year. With profit potential like that, it would be any business major's DUTY to follow suit.

Even if "quality" games still exists, they will almost certainly be infected by the "buy your progress and stuff" scam that has made Farmville all those billions. People ARE willing to BUY virtual nick nacks and experience levels with cash, and judging by Zynga's meteoric rise (and just about every other social gaming company), obviously its FAR more reaching than just the EQ/2nd Life/WOW crowd. They've successfully got Average Jane/Joe spending $30 a pop just so they won't have to suffer through 10-20 hours working to get the latest cute drawing or get a higher score than their friends.

It's coming. Too easy to see that. Games have been forcing you to earn your bonus items for over a decade already on all the major systems. It's a no brainer to take that out to the next step and charge you directly for it. Even guys like EA are already doing it on the smartphone versions of their games. But this is just the beginning. I doubt anyone out there thought token packs would ever generate this kind of money, but the secret's out now and the whole world will want a piece.

RE: Unbelievable!
By augiem on 4/14/2011 1:35:09 PM , Rating: 2
Taking it a little further out, we all know the cloud is coming as well. With Facebook, Playstation Network, Xbox Live, etc., the framework for the transition to all social gaming is already here. I see gaming for the large part as moving away from the 1-player experience entirely in the future. Even a game like Farmville which is really a single-player game with ZERO interaction between friends, integrates the social element so that even though you're playing by yourself, you have the sense that you're existing in a larger social world by visiting your friend's farms (to see all the loot they got and get jealous) and sending/receiving items from your frieds. What was traditionally a 1-player experience in a closed system is now opened up to observers and competitors. So whether you are competitive and want to outdo your friends' scores or you just like to show off your deco, you have incentive to play other than the torture... ahem gameplay. Future games will certainly have far more real interaction between players. Whatever forms of incentive exist, plunking down cash to gain an advantage in that area, whatever flavor it comes in, seems to be something the largest audience is willing to do. Bait and switch em. Free game! Oh wait, it sucks, is boring, and horrible, but if you SPEND, your experience will get better! All my friends are playing it and having a great time, I just started out and it sucks, I better spend a few bucks so I can be like them.

Ahh, gameplay. The other nail in the coffin I see is that as such a huge potential for profit, this trend will SERIOUSLY dumb down games trying to get this biggest piece of the pie audience. It's happened before in alot of industries, including movies and also games (I'm already not very happy with the current state of the industry, but what I see for the future is just all that much more bleak and very obvious to me as a simple continuation of its course for the last 15 years.)

Yes, I played Farmville about 1.5-2 years ago and played it daily for about 6 months as an exercise to understand Facebook gaming and what the draw was. It became a competition between me and my friend, I logged on every 4 hours to harvest and plant. At least I never spent a DIME on it. I could see from the first day what type of "game" it was. But I'm sad to say I did contribute to the success of Zynga in some way.

RE: Unbelievable!
By FITCamaro on 4/14/2011 9:50:57 AM , Rating: 2
Most people who play actual games would never play something like Farmville.

So I don't see it having any impact on EA, Epic, etc.

RE: Unbelievable!
By augiem on 4/14/2011 1:44:39 PM , Rating: 2
EA has already been affected. Their iPhone games try to sell you cars and upgrades. I recall seeing some article recently where EA (I believe) just infused their social gaming wing with $100 M in an attempt to build that out and take some of the pie.

And yes, "real" gamers do play Farmville. Why? Because they're stuck at work with nothing better to do on breaks. It doesn't really matter if they play or not because real gamers are FAR smaller a market than "normal people." This argument was made before with the Wii. (I have nothing against Wii, at least they're games unlike Farmville.) Yes, Wii DID change gaming as a whole and is still having an effect. Kinect and Sony's magic ice cream cones wouldn't have existed without it. Kinect is the fastest selling consumer electronic device in history. That says something to me, and says even more to the management of these companies.

Least common denominator. In modern business, it wins. It's a slow process for something to degrade to that level because of resistance from people like us, but in the end, it does overtake. Ebay bought Southeby's. Volkswagen bought Porsche and Lamborghini. China bought America. Walmart always wins. And we get 10 super hero CG fest movies a year.

RE: Unbelievable!
By FITCamaro on 4/14/2011 5:44:26 PM , Rating: 2
So the real question is what is the next big retarded ass "video game" we can come up with to suck the money out of people's wallets like a fat chick sucks the frosting out a twinkie.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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