Amazon is looking to give potential Kindle buyers all the
more reason to pick up the newest version of the popular e-reader by shaving
$25 off the price, but customers will have to decide if an extra $25 in savings
is worth the on-screen advertisements being featured in the new model.
Amazon Kindle is a portable e-book reader that was introduced in 2007. The
introductory price was $399, and as new
versions were released over the years, the Kindle became slimmer with
a better display, more storage, and lower prices.
releasing the newest Kindle on May 3 and it possesses many of the same features
that the 6-inch Wi-Fi Kindle has, including a 50 percent better contrast with E
Ink Pearl technology, an 8.5 ounce body, a 6-inch display, Wi-Fi, 20 percent
faster page turns and enough storage for 3,500 books. The difference is that
the new Kindle will only be $114, and for the first time ever, the device will
offers and sponsored ads.
special offers and sponsored ads will appear at the bottom of the home page and
on its screen savers. Ads can be a major annoyance to consumers, but according
to Kindle Director Jay Marine, a lower price and the addition of advertisements
will be incentives for customers to buy the Kindle over any other competing
think customers are going to love it," said Marine.
the participating advertisers will be Procter & Gamble Co.'s Olay cosmetics,
General Motors Co.'s Buick and Visa Inc. JPMorgan Chase & Co.'s Amazon.com
Reward Visa Card.
noted that the ads would not appear in Kindle books. Ads can only be found on
the screen saver and home page, and they change frequently. If a user is
interested in an ad, they can click on it to have details e-mailed to
was very important that we didn't interfere with the reading experience,"
Kindle can be pre-ordered here.