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Amazon is releasing the newest Kindle on May 3, and insists that "customers are going to love it"

Amazon is looking to give potential Kindle buyers all the more reason to pick up the newest version of the popular e-reader by shaving $25 off the price, but customers will have to decide if an extra $25 in savings is worth the on-screen advertisements being featured in the new model.

The Amazon Kindle is a portable e-book reader that was introduced in 2007. The introductory price was $399, and as new versions were released over the years, the Kindle became slimmer with a better display, more storage, and lower prices.  

Amazon is releasing the newest Kindle on May 3 and it possesses many of the same features that the 6-inch Wi-Fi Kindle has, including a 50 percent better contrast with E Ink Pearl technology, an 8.5 ounce body, a 6-inch display, Wi-Fi, 20 percent faster page turns and enough storage for 3,500 books. The difference is that the new Kindle will only be $114, and for the first time ever, the device will feature special offers and sponsored ads

The special offers and sponsored ads will appear at the bottom of the home page and on its screen savers. Ads can be a major annoyance to consumers, but according to Kindle Director Jay Marine, a lower price and the addition of advertisements will be incentives for customers to buy the Kindle over any other competing e-readers.

"We think customers are going to love it," said Marine. 

Some of the participating advertisers will be Procter & Gamble Co.'s Olay cosmetics, General Motors Co.'s Buick and Visa Inc. JPMorgan Chase & Co.'s Amazon.com Reward Visa Card. 

Marine noted that the ads would not appear in Kindle books. Ads can only be found on the screen saver and home page, and they change frequently. If a user is interested in an ad, they can click on it to have details e-mailed to them. 

"It was very important that we didn't interfere with the reading experience," said Marine. 

The new Kindle can be pre-ordered here.





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