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Amazon is releasing the newest Kindle on May 3, and insists that "customers are going to love it"

Amazon is looking to give potential Kindle buyers all the more reason to pick up the newest version of the popular e-reader by shaving $25 off the price, but customers will have to decide if an extra $25 in savings is worth the on-screen advertisements being featured in the new model.

The Amazon Kindle is a portable e-book reader that was introduced in 2007. The introductory price was $399, and as new versions were released over the years, the Kindle became slimmer with a better display, more storage, and lower prices.  

Amazon is releasing the newest Kindle on May 3 and it possesses many of the same features that the 6-inch Wi-Fi Kindle has, including a 50 percent better contrast with E Ink Pearl technology, an 8.5 ounce body, a 6-inch display, Wi-Fi, 20 percent faster page turns and enough storage for 3,500 books. The difference is that the new Kindle will only be $114, and for the first time ever, the device will feature special offers and sponsored ads

The special offers and sponsored ads will appear at the bottom of the home page and on its screen savers. Ads can be a major annoyance to consumers, but according to Kindle Director Jay Marine, a lower price and the addition of advertisements will be incentives for customers to buy the Kindle over any other competing e-readers.

"We think customers are going to love it," said Marine. 

Some of the participating advertisers will be Procter & Gamble Co.'s Olay cosmetics, General Motors Co.'s Buick and Visa Inc. JPMorgan Chase & Co.'s Reward Visa Card. 

Marine noted that the ads would not appear in Kindle books. Ads can only be found on the screen saver and home page, and they change frequently. If a user is interested in an ad, they can click on it to have details e-mailed to them. 

"It was very important that we didn't interfere with the reading experience," said Marine. 

The new Kindle can be pre-ordered here.

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RE: hmm
By acer905 on 4/12/2011 12:41:14 PM , Rating: 2
Ahh, so you are a writer. So then, riddle me this:

Dan Brown writes books, he was chosen for this example by random choice. A current book of his, The Lost Symbol, is currently selling on Amazon in hardcover format for $16.82 and free 2-day shipping with a prime membership ((it quite possibly then also has free super saver shipping as well))

The kindle version of the same book, sold by Amazon, is currently selling for $9.99 with free wireless delivery. This happens to be the exact same price as the mass market paperback version, which also has free shipping.

So tell me, why should i buy digital, if it will cost me the exact same amount as a paperback. Either we're being ripped off for e-books, or the $10 paperbacks that have been sold forever loose money on, you know, printing, distributing, and storing the physical books.

Source links:

((I know its not your fault, but seriously, it bugs me, and until i see some good savings ie cutting out shipping printing and storing then i'll stick to physical books))

RE: hmm
By epobirs on 4/12/2011 4:27:09 PM , Rating: 2
The price of e-books have very little to do with material costs. Especially as there is no material to speak of, just bandwidth. And the marketing expenses that come with working through a big publisher.

So why do they charge $9.99? Because they think you'll pay it for the hot must-read of the moment. But this is changing. Numerous writers are doing very well for themselves self-publishing on Amazon and B&N for much lower prices. Some writers, like Amanda Hocking, are getting wealthy at $.99 to $2.99 prices for their novels.

RE: hmm
By GulWestfale on 4/12/2011 4:38:21 PM , Rating: 2
why are e-books 9.99?
because you are being ripped off. i sell mine for 3.99, and i'm 100% sure that i make more profit per book than most people who sell their books through publishers at the 9.99 price point.
that excludes famous writers like brown, stephen king, etc as they are able to negotiate better deals.

remember eminem suing apple and his music label because he only made 7 cents off a 99 cent song on itunes? it isn't much different with ebooks i'm afraid; most of the money is split between amazon and the publisher. that is the reason why i have never even tried to get a publishing deal. i don't like being ripped off.

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