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Print 35 comment(s) - last by Cypherdude1.. on Apr 14 at 3:25 AM

Amazon is releasing the newest Kindle on May 3, and insists that "customers are going to love it"

Amazon is looking to give potential Kindle buyers all the more reason to pick up the newest version of the popular e-reader by shaving $25 off the price, but customers will have to decide if an extra $25 in savings is worth the on-screen advertisements being featured in the new model.

The Amazon Kindle is a portable e-book reader that was introduced in 2007. The introductory price was $399, and as new versions were released over the years, the Kindle became slimmer with a better display, more storage, and lower prices.  

Amazon is releasing the newest Kindle on May 3 and it possesses many of the same features that the 6-inch Wi-Fi Kindle has, including a 50 percent better contrast with E Ink Pearl technology, an 8.5 ounce body, a 6-inch display, Wi-Fi, 20 percent faster page turns and enough storage for 3,500 books. The difference is that the new Kindle will only be $114, and for the first time ever, the device will feature special offers and sponsored ads

The special offers and sponsored ads will appear at the bottom of the home page and on its screen savers. Ads can be a major annoyance to consumers, but according to Kindle Director Jay Marine, a lower price and the addition of advertisements will be incentives for customers to buy the Kindle over any other competing e-readers.

"We think customers are going to love it," said Marine. 

Some of the participating advertisers will be Procter & Gamble Co.'s Olay cosmetics, General Motors Co.'s Buick and Visa Inc. JPMorgan Chase & Co.'s Amazon.com Reward Visa Card. 

Marine noted that the ads would not appear in Kindle books. Ads can only be found on the screen saver and home page, and they change frequently. If a user is interested in an ad, they can click on it to have details e-mailed to them. 

"It was very important that we didn't interfere with the reading experience," said Marine. 

The new Kindle can be pre-ordered here.



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Battery life
By mfenn on 4/11/2011 10:05:13 PM , Rating: 2
Hopefully you can still disable wifi/3G. Sucking down those ads is going to kill the battery. The major advantage of e-ink readers over tablets (IMHO) is the fact that they can last weeks between charges. Adding battery-sucking features is a dumb move.




RE: Battery life
By Sunagwa on 4/11/2011 11:32:42 PM , Rating: 2
Definitely a valid concern. Battery life would certainly factor in to the value of this offer. The ad's don't seem very intrusive witch is great. But I imagine as it is essentially ad-supported that you would not be able to turn off the WiFi/3G. I would think this would be the main concern to anyone thinking about running with this offer.

But it seems, to me at least, that with a product this popular even a couple non-intrusive ads would be able to knock off more then $25. Especially if it's going to suck the battery witch I guess we just don't know yet.


RE: Battery life
By phantom505 on 4/11/2011 11:58:05 PM , Rating: 2
I doubt it is going to make a huge difference in battery life. The thing gets close to a month as it is. So what if you lose a whole week. Where are you going to go that you won't have an outlet for a month?


RE: Battery life
By Cypherdude1 on 4/14/11, Rating: 0
RE: Battery life
By FITCamaro on 4/12/2011 10:13:57 AM , Rating: 2
SHE'S A WITCH, BURN'ER!

Now that that's over, yes its nice to see that the ads won't intrude on the actual reading of books. With the lower prices, I want to get a Kindle.

But I admit, there is something nice about the touch and feel of a book. And I'm not quite sure I want to give that up. Kindle is nice because then you don't have books cluttered all around your house. But there's a part of me that thinks "I look at electronic displays enough. Do I really want to in my reading time?"


RE: Battery life
By sviola on 4/12/2011 10:27:22 AM , Rating: 2
quote:
But I admit, there is something nice about the touch and feel of a book. And I'm not quite sure I want to give that up. Kindle is nice because then you don't have books cluttered all around your house. But there's a part of me that thinks "I look at electronic displays enough. Do I really want to in my reading time?"


I thought that too, before I saw a kindle in use in the tube the other day. The screen really looks like a sheet of paper and the text was really visible and easy to read (and I thought it was much more comfortable to read than an LCD screen). I'm just waiting for it to drop below $100 to get me one (the price for getting it here is very high, thanks to import taxes around here).


RE: Battery life
By FITCamaro on 4/12/2011 12:25:14 PM , Rating: 2
Oh I'm aware of what they look like. Got my mom one for Christmas.

Like I said, there's just something soothing about turning a page in a book. Rather than hitting yet another button.


RE: Battery life
By sviola on 4/12/2011 1:42:22 PM , Rating: 2
I agree with you. I enjoy reading a lot (and have a lots of books home), but as I live in a space constrained house (80m2 or 860 sqft), I find it more attractive every day to have a digital solution (specially with the Kindle's 3.5k book capacity). But I think I'd still buy paper books even having a Kindle (specially for reading with my kid).


RE: Battery life
By FITCamaro on 4/12/2011 3:21:37 PM , Rating: 2
Move to the south where the same money gets you 1500 sq ft.


RE: Battery life
By theapparition on 4/13/2011 9:25:28 AM , Rating: 1
Half the cost at half the pay, sounds like a winner...oh wait.


RE: Battery life
By Basilisk on 4/12/2011 12:15:46 AM , Rating: 2
http://www.amazon.com/gp/help/customer/display.htm...

They advertise that you will have the same one month battery life. It's plausible that they download an album of ad's and rotate between them until you next enable wifi.

"3G" is irrelevant as I understand it: the 3G model doesn't come with the $25 off option, remaining at $189.


RE: Battery life
By Basilisk on 4/12/2011 12:15:57 AM , Rating: 2
http://www.amazon.com/gp/help/customer/display.htm...

They advertise that you will have the same one month battery life. It's plausible that they download an album of ad's and rotate between them until you next enable wifi.

"3G" is irrelevant as I understand it: the 3G model doesn't come with the $25 off option, remaining at $189.


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