YouTube is one step closer to competing
against broadcast and cable with their its original content. The world's
largest internet search engine launched it's own television service, Google
TV, late last year and now the parent company of YouTube is taking the same
chance on the video-sharing website.
Google hopes to generate more revenue from the popular site with plans to invest
$100 million dollars on programming into YouTube, instead of spending
money strictly to license content, which is its standard practice.
YouTube has already established itself as a venue that can produce
stars with six-figure incomes, and while the site has been known to feature
professional entertainment programming in the past, the content on the popular
video-sharing platform was usually posted to the site by its users and
without owner consent.
The overhaul will have YouTube competing head-to-head with broadcast and cable
television and with a line-up of at least 20 new channels and themes like arts
and sports. YouTube plans to provide at least 5 to 10 hours of new
programming per week that will be original, professionally produced content.
The site is reportedly already in talks with agencies to create channels
developed by their clients. The internet giant also hopes to lure in
shows and movies that are already established and well-known.
The changes on YouTube are expected to start before the end of the year and
continued plans for revamping of the site will be rolled out over time.