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Print 14 comment(s) - last by GulWestfale.. on Apr 8 at 9:44 PM

The popular video-sharing site will compete with network and cable.

YouTube is one step closer to competing against broadcast and cable with their its original content. The world's largest internet search engine launched it's own television service, Google TV, late last year and now the parent company of YouTube is taking the same chance on the video-sharing website. 

Google hopes to generate more revenue from the popular site with plans to invest $100 million dollars on programming into YouTube, instead of spending money strictly to license content, which is its standard practice. 
 
YouTube has already established itself as a venue that can produce stars with six-figure incomes, and while the site has been known to feature professional entertainment programming in the past, the content on the popular video-sharing platform was usually posted to the site by its users and without owner consent.   

The overhaul will have YouTube competing head-to-head with broadcast and cable television and with a line-up of at least 20 new channels and themes like arts and sports.  YouTube plans to provide at least 5 to 10 hours of new programming per week that will be original, professionally produced content. 

The site is reportedly already in talks with agencies to create channels developed by their clients.  The internet giant also hopes to lure in shows and movies that are already established and well-known. 

The changes on YouTube are expected to start before the end of the year and continued plans for revamping of the site will be rolled out over time.



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Limitless possibilities...
By quiksilvr on 4/7/2011 12:57:47 PM , Rating: 5
This can really open the door for shows.

Remember when Futurama got cancelled? Imagine if they just posted new videos on YouTube and it got millions of hits and tons of likes? Fox would reconsider and bring the show back much more quickly.

YouTube could very well be the driving force for shows to continue. Hell, some shows can just ditch cable companies altogether and just put their shows on YouTube with a similar commercial system that Hulu has. YouTube can replace television within the next decade.




RE: Limitless possibilities...
By TSS on 4/7/2011 7:40:55 PM , Rating: 2
It's already doing that. Recently here in holland TMF ("The Music Factory") dissapeared from television. I grew up watching music videos on that channel since it's launch in the 90's.

All videos can simply be found on youtube. Including the old music videos i watched on the TV before the internet. Shame that they didn't try to innovate and put up the videos online themselves and reap the ad benefits. Ohwell.


By StinkyWhizzleTeeth on 4/8/2011 8:30:01 PM , Rating: 2
That idea is sadly 5 years too late to save Arrested Development. Just imagine all the new material they would have found since Enron. It was nice to be able to laugh at something that was sad, and has only become much much sadder.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














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