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Motorola Xoom  (Source: Motorola)
Analyst cuts projections for Motorola thanks to poor sales

Motorola has made quite the comeback in the last couple of years after slipping significantly with handsets and smartphones that consumers just didn't buy. The comeback made by Motorola is thanks in large part to the Android operating system.

The latest launches from Motorola including the Xoom Android tablet and Atrix Android smartphone have turned out to not be as popular as Motorola hoped according to some reports. The revelation that the two products just aren’t doing well on the market comes from analyst James Faucette from Pacific Crest. Faucette cites a channel check he performed that shows the sell-through for both the Atrix and the Xoom "have been disappointing."

Faucette reports that the Atrix in particular is being hurt by the low $49 price tag Apple has on the iPhone 3GS and the same $49 price for the HTC Inspire. Those low prices are conspiring to limit the demand for the Atrix. Because of the poor demand and sales of the Motorola devices, Faucette is cutting the 2011 revenue forecast for Motorola to $12.2 billion from its previous estimate of $13.7 billion.

Faucette also dropped his outlook for Motorola in 2012 as well cutting the projection to $13.6 billion from $15.3 billion before. He also notes that further reductions could be made to his projections if Motorola is unable to adjust and refresh its product portfolio. Undoubtedly, the lower price of the iPad 2 is hurting sales of the Xoom tablet as many tablet shoppers aren't willing to give Android a shot.

Faucette does note that Wall Street is confident in Motorola management and that the company has good cash reserves. However, he notes that if Motorola isn’t able to launch products that stand out in a crowded market shareholders may start calling for new management.



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Maybe because the Xoom is horrid?
By tayb on 4/6/2011 6:48:06 PM , Rating: 2
I've played with the Atrix 4G and it is a pretty awesome. Can't lie. I liked it a lot. Great screen, really cool features, cool styling, etc. Lack of marketing is probably contributing to the lagging sales here.

The Xoom? Horrible product. It isn't so much that the Xoom is a failure as it is that Honeycomb is a failure. I'm sorry but after spending half a day with that device I felt like the OS was in alpha stage. No way this was ready for prime time. Google may be on the right track with the tablet UI (vastly superior to iOS on the iPad 2) but the OS is way too buggy to expect an end user to put up with.

I was extremely disappointed with Google in this instance.




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