Motorola has made quite the comeback in the last
couple of years after slipping significantly with handsets and smartphones that
consumers just didn't buy. The comeback made by Motorola is thanks in large
part to the Android operating system.
The latest launches from Motorola including the Xoom
Android tablet and Atrix Android smartphone have turned out to not be
as popular as Motorola hoped according to some reports. The revelation that the
two products just aren’t
doing well on the market comes from analyst James Faucette from
Pacific Crest. Faucette cites a channel check he performed that shows the
sell-through for both the Atrix and the Xoom "have been
Faucette reports that the Atrix in
particular is being hurt by the low $49 price tag Apple has on the iPhone 3GS
and the same $49 price for the HTC Inspire. Those low prices are conspiring to
limit the demand for the Atrix. Because of the poor demand and sales of the
Motorola devices, Faucette is cutting the 2011 revenue forecast for Motorola to
$12.2 billion from its previous estimate of $13.7 billion.
Faucette also dropped his outlook for Motorola in
2012 as well cutting the projection to $13.6 billion from $15.3 billion before.
He also notes that further reductions could be made to his projections if
Motorola is unable to adjust and refresh its product portfolio. Undoubtedly,
the lower price of the iPad 2 is hurting sales of the Xoom tablet as many tablet
shoppers aren't willing to give Android a shot.
Faucette does note that Wall Street is confident
in Motorola management and that the company has good cash reserves. However, he
notes that if Motorola isn’t able to launch products that stand out in a crowded
market shareholders may start calling for new management.
quote: "Why would anybody buy a Xoom?" well, because: It doesn't run iOS You can't buy it in an Apple Store It looks great You can't access iTunes content store The question is why would I buy an Ipad? I have an Iphone through work, why do I need a larger version of my phone?
quote: Ipad/Iphone = A wife who tells you when where and how to have sex. You know what to expect, it gets the job done and some people prefer it. It's not very exciting, but its reliable "It just works"Xoom/Droid phones = A wife who is wild and up for anything, you can get your freak on whenever or whereever you want, problem is you might throw out your back, get arrested, or catch her cheating on you but it is a lot more entertaining.
quote: [No one cares about] Flash (flash is device de-optimiser not a feature, including Flash is reason not buy a device).