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Motorola Xoom  (Source: Motorola)
Analyst cuts projections for Motorola thanks to poor sales

Motorola has made quite the comeback in the last couple of years after slipping significantly with handsets and smartphones that consumers just didn't buy. The comeback made by Motorola is thanks in large part to the Android operating system.

The latest launches from Motorola including the Xoom Android tablet and Atrix Android smartphone have turned out to not be as popular as Motorola hoped according to some reports. The revelation that the two products just aren’t doing well on the market comes from analyst James Faucette from Pacific Crest. Faucette cites a channel check he performed that shows the sell-through for both the Atrix and the Xoom "have been disappointing."

Faucette reports that the Atrix in particular is being hurt by the low $49 price tag Apple has on the iPhone 3GS and the same $49 price for the HTC Inspire. Those low prices are conspiring to limit the demand for the Atrix. Because of the poor demand and sales of the Motorola devices, Faucette is cutting the 2011 revenue forecast for Motorola to $12.2 billion from its previous estimate of $13.7 billion.

Faucette also dropped his outlook for Motorola in 2012 as well cutting the projection to $13.6 billion from $15.3 billion before. He also notes that further reductions could be made to his projections if Motorola is unable to adjust and refresh its product portfolio. Undoubtedly, the lower price of the iPad 2 is hurting sales of the Xoom tablet as many tablet shoppers aren't willing to give Android a shot.

Faucette does note that Wall Street is confident in Motorola management and that the company has good cash reserves. However, he notes that if Motorola isn’t able to launch products that stand out in a crowded market shareholders may start calling for new management.



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RE: Where is the marketing?
By StraightCashHomey on 4/6/2011 12:48:54 PM , Rating: 2
I watch plenty of the common networks, and I always used to see the "Drooooooiiiiiiiid" commercials when that came out. I don't see any Xoom commercials.

I always figured you get your money's worth out of advertising, so I'm surprised I haven't seen many more commercials for Xoom, WP7, etc.


RE: Where is the marketing?
By KentState on 4/6/2011 1:42:41 PM , Rating: 2
I have seen many times more commercials for the Xoom lately than the iPad2 on tv. During the NCAA basketball tournament, they showed one each 30 minutes and a lot during prime time programming. The Galaxy has also been on tv a great deal.

http://www.youtube.com/watch?v=TxZ6NQnIPkU


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