big expectations for Sandy Bridge in notebook computers. The Sandy Bridge
platform was the first CPU from Intel to offer graphics and the processor on
the same die.
EWeek reports that FBR Capital Markets analyst Craig Berger has
noted that after checks with six of the top ODMs for notebooks builds of
machines using the new processors from Intel were lower than expected during Q1 and similarly
low builds are expected in Q2 as well. Berger wrote, "While notebook
demand could improve, and builds could get ratcheted up by June, our contacts
suggest Intel's Sandy Bridge products are not stimulating as much end demand as
expected, likely impacting AMD, too."
The reason that some think the Sandy Bridge platform isn’t selling well is the Cougar Point flaw that was reported back in late
January. The flaw affected SATA ports on boards that used the chipset. The
issue would likely result in reduced performance over time. Intel has started
shipping the flawed chipsets again in configurations that won't be affected by
the SATA ports that may become non-functional over time.
AMD has already noted that Intel's folly with the Cougar Point chipset has helped it to gain some ground. Other than
the Cougar Point issue, analysts also think that the booming tablet market may
be cutting into the notebook market resulting in reduced sales. AMD expected to
benefit from the issue with Intel chipsets, but Berger doesn't expect that
benefit to last long. He thinks AMD's Q1 revenue will hit the high-end of
expectations or perhaps even exceed the high-end but he doesn't expect that to
carry over into Q2.
Berger said, "So, if AMD does achieve the high end of revenue guidance, or
potentially better, the upside is likely short term in nature and due to
customers turning to AMD for product when Intel's Sandy Bridge was less
available due to the chipset bug recall," Berger said in the note.
"For 2Q, we think AMD's revenues will fall [quarter over quarter] given
its 14th week in 1Q, Intel chipset goodness unwinding, and sluggish desktop
builds, still rather unexciting."
quote: One consideration I'd have with these CPU+GPU on die notebooks is graphics performance. AMD is clearly superior in this aspect.
quote: it's crucial to note that cheap trailer parkers drive the volume in the market
quote: Every single person I know owns a laptop with an AMD processor in it for the sheer fact that when they walked into Best Buy and asked for the cheapest notebook they offered it was powered by AMD.