Gianfranco Lanci is no longer the CEO and President of Acer Inc., the
company can follow the vision of its board of directors -- by being more like
Apple and HTC.
goal -- and, by extension, Acer's -- in the past was to sell more laptops than
anyone else, including Hewlett Packard. Despite some successes, the strategy wasn't working for
Acer's bottom line, with the company facing its second straight losing quarter.
in ideology caused Lanci to resign abruptly yesterday. According to Bloomberg BusinessWeek,
Acer will name a new president -- one with experience in smartphones and
tablets -- later this month. Company chairman, J.T. Wang, will fill the spot in
Acer, and other PC makers in general, the way to create value is to innovate
and find new markets and opportunities, and that’s a big challenge," Simon
Ye, a Gartner analyst, told Bloomberg. "Acer’s problem is that it
is commonly perceived as a brand that competes on price, and that doesn’t help
focus going forward is to maximize profitability instead of sheer sales
volumes, spokesman Henry Wang told Bloomberg. This will require,
among other things, an increase in spending on research and development.
business model is certainly one the Taiwanese company will be looking to
emulate. According to Bloomberg, the iPad maker had a 21.5
percent profit margin in its last fiscal year, while Acer had a mere 2.3
focus of the future is the tablet market, which has proven its worth over the last few quarters in
particular. "There is good consensus among the board members that the
tablet is the way to go," Acer CFO Tu Che-min told Bloomberg.
quote: "Head in the sand" is not a viable competitive strategy.