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Former Acer CEO and President Gianfranco Lanci.  (Source: crunchgear.com)
Could not agree with Acer board members on direction of company

Gianfranco Lanci, the president and CEO of Acer has resigned from the company, effective immediately.

According to a press release dated today from Taiwan's leading PC supplier, Lanci had a different vision for the future direction of the company from Acer's board of directors. "They placed different levels of importance on scale, growth, customer value creation, brand position enhancement, and on resource allocation and methods of implementation," the statement said.

The two parties could not come to an agreement despite months of dialogue. Effective immediately, Acer Chairman J.T. Wang will fill in for Lanci in the interim.

"In this new ICT industry," Wang said, "Acer needs a period of time for adjustment. With the spirit of entrepreneurship, we will face new challenges and look to the future with confidence."

The company expressed appreciation for Lanci's "significant" contributions "toward Acer's growth," and wished him "all the best in his future endeavors."

The shakeup comes just two days after CENS.com reported that Acer founder Stan Shih urged the company to revamp its operations to focus on higher profit margins instead of PC-market domination. 

Acer revised its sales targets downward for the second straight quarter -- from a 3-percent profit to a 10-percent decline -- which prompted the remarks from Shih, who cited the "new perspective" that Apple's products have brought to the tech field.

Acer's plans for the last few years have been to become the global leader in PC shipments. The company successfully booted Dell from the #2 spot last July, but slipped back in the following quarter.

Shih said that Acer should mimic Apple by also servicing its own products, rather than tirelessly pursuing volume growth. 



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I disagree I have bought a couple acers
By rudy on 3/31/2011 12:06:55 PM , Rating: 2
They have decent prices the most important thing is you do not need to wait for a deal to get them, you goto any place and just buy it at the good price. You can get dell or HP laptops at similar prices but you have to know to look for it and wait for deals. Most of the average consumer do not know what is and is not a good deal so the Acers look attractive to them right off the bat.

I also think it is stupid for them to change directions just for a couple down quarters they were doing very well and they unlike dell and HP probably have a much better position in the high growth Indian and Chinese markets.

If you want to make money like apple you have to trick people into thinking you have something different how apple does that is with an OS that is different is Acer going to make a new OS? There are already so many high end high profit brands what are they going to do to make themself stick out?




By captainBOB on 3/31/2011 12:53:02 PM , Rating: 2
That's gonna be the tough part for Acer, in order to "be like Apple" they're going to have to differentiate themselves from the rest of the high end. Apple does this by having Mac OS X and aluminum case designs that other OEMs shamelessly emulate (looking at you HP).


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