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Former Acer CEO and President Gianfranco Lanci.  (Source: crunchgear.com)
Could not agree with Acer board members on direction of company

Gianfranco Lanci, the president and CEO of Acer has resigned from the company, effective immediately.

According to a press release dated today from Taiwan's leading PC supplier, Lanci had a different vision for the future direction of the company from Acer's board of directors. "They placed different levels of importance on scale, growth, customer value creation, brand position enhancement, and on resource allocation and methods of implementation," the statement said.

The two parties could not come to an agreement despite months of dialogue. Effective immediately, Acer Chairman J.T. Wang will fill in for Lanci in the interim.

"In this new ICT industry," Wang said, "Acer needs a period of time for adjustment. With the spirit of entrepreneurship, we will face new challenges and look to the future with confidence."

The company expressed appreciation for Lanci's "significant" contributions "toward Acer's growth," and wished him "all the best in his future endeavors."

The shakeup comes just two days after CENS.com reported that Acer founder Stan Shih urged the company to revamp its operations to focus on higher profit margins instead of PC-market domination. 

Acer revised its sales targets downward for the second straight quarter -- from a 3-percent profit to a 10-percent decline -- which prompted the remarks from Shih, who cited the "new perspective" that Apple's products have brought to the tech field.

Acer's plans for the last few years have been to become the global leader in PC shipments. The company successfully booted Dell from the #2 spot last July, but slipped back in the following quarter.

Shih said that Acer should mimic Apple by also servicing its own products, rather than tirelessly pursuing volume growth. 



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RE: acer's problem
By MeesterNid on 3/31/2011 10:22:00 AM , Rating: 2
Solution - build better garbage.


RE: acer's problem
By Samus on 3/31/2011 10:31:55 AM , Rating: 2
You can't base your entire business model on profiting from $300 netbooks. The margins are too thin, and even if you sell a million of them, its probably on par with the same net profit Apple of Lenovo have selling a fraction that of MacBooks or T400's...

They have no viable mid-range (saturated market) or high-end (Acer name wont sell) so their best bet is to improve the quality of their low end to make them stand out (perhaps make a decent keyboard for once?)


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