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Former Acer CEO and President Gianfranco Lanci.  (Source:
Could not agree with Acer board members on direction of company

Gianfranco Lanci, the president and CEO of Acer has resigned from the company, effective immediately.

According to a press release dated today from Taiwan's leading PC supplier, Lanci had a different vision for the future direction of the company from Acer's board of directors. "They placed different levels of importance on scale, growth, customer value creation, brand position enhancement, and on resource allocation and methods of implementation," the statement said.

The two parties could not come to an agreement despite months of dialogue. Effective immediately, Acer Chairman J.T. Wang will fill in for Lanci in the interim.

"In this new ICT industry," Wang said, "Acer needs a period of time for adjustment. With the spirit of entrepreneurship, we will face new challenges and look to the future with confidence."

The company expressed appreciation for Lanci's "significant" contributions "toward Acer's growth," and wished him "all the best in his future endeavors."

The shakeup comes just two days after reported that Acer founder Stan Shih urged the company to revamp its operations to focus on higher profit margins instead of PC-market domination. 

Acer revised its sales targets downward for the second straight quarter -- from a 3-percent profit to a 10-percent decline -- which prompted the remarks from Shih, who cited the "new perspective" that Apple's products have brought to the tech field.

Acer's plans for the last few years have been to become the global leader in PC shipments. The company successfully booted Dell from the #2 spot last July, but slipped back in the following quarter.

Shih said that Acer should mimic Apple by also servicing its own products, rather than tirelessly pursuing volume growth. 

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By MeesterNid on 3/31/2011 10:20:00 AM , Rating: 3
There seems to be very little differentiation between the PC OEMs out there in terms of the fact that they all build basically the same for Asus and/or Sony perhaps. I'm not sure what "innovation" they can be doing...I suppose use better plastics in the cases?

RE: Well
By Pessimism on 3/31/2011 10:57:21 AM , Rating: 2
That would be a good start actually. From my experience their plastics don't hold up well at all. Look at any 2-3 year old acer and you will usually see cracks forming around hinges or screw holes, try to take one apart and youll have broken plastic snaps galore and one or more broken/stripped screw posts inside.

RE: Well
By Taft12 on 3/31/2011 12:53:29 PM , Rating: 2
Better plastics mean higher costs, which means higher retail prices. If it's $50 more than the low-end Dell, HP, Toshiba, etc (all equally trash), you won't get the sales volume. Consumers in the market Acer competes in are looking for one thing and one thing only - the lowest possible price, quality be damned.

RE: Well
By MrBlastman on 3/31/2011 3:54:18 PM , Rating: 2
lowest possible price, quality be damned

Acer bought Packard Hell (Bell). It's one thing to say quality be damned, but Packard Bell set new standards for the worst of the worst.

And... that begs my next point. The guy who just quit is the same guy that approved Acer's purchase of Packard Bell a few years ago...

RE: Well
By inighthawki on 4/1/2011 12:30:41 AM , Rating: 2
I have an old (6ish, maybe 7) year old low-end Acer laptop, that has received quite a bit of use. I used to carry it everywhere for development between classes, etc. It's still in fine condition minus maybe some faded coloring of the plastic, but certainly no cracks or other physical damage.

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