Print 29 comment(s) - last by Master Kenobi.. on Apr 1 at 9:08 PM

Google appears to be on a quest for world dominance, and Microsoft is ready to stick its foot out to trip up those efforts.
Once the focus of antitrust complaints itself, Microsoft sets its targets on Google

The tables -- or in Microsoft's case, chairs -- can turn quickly in the technology sector. It was just over a decade ago that Microsoft found itself under close scrutiny for monopolistic behavior with its Windows operating system and Internet Explorer web browser. Now, the Redmond, Washington-based company is crying foul over Google's dominance in the search market (among other areas).

Microsoft has filed an official complaint with the European Commission against Google, saying that the Mountain View, California-based internet giant is violating European antitrust laws. 

Brad Smith, Microsoft Senior VP and General Counsel, starts off in a blog post praising Google for a decade of innovation in the marketplace and its efforts to "organize the world's information", but quickly moves in on what he feels are the company's moves to squash the competition at every corner. 

For starters, Google has roughly a 65 percent share of the internet search market in the United States (Microsoft holds a 26 percent share in the U.S. when you account for Bing and its stake in Yahoo's search engine). "At Microsoft we’ve shown that we’re prepared to work hard and invest literally billions of dollars annually to offer Bing, a search service that many now regard as the most innovative available," said Smith. "But, hard work and innovation need a fair and competitive marketplace in which to thrive."

In Europe, however, Google's share is a whopping 95 percent according to Smith. Google is accused of using this enviable position to corner the European market with regards to search advertising.

It understands as well as anyone that search engines depend upon the openness of the Web in order to function properly, and it’s quick to complain when others undermine this.  Unfortunately, Google has engaged in a broadening pattern of walling off access to content and data that competitors need to provide search results to consumers and to attract advertisers 

Smith even goes so far as to say that Google doesn't offer competitors enough access to produce credible YouTube clients for smartphones. Google of course provides a powerful YouTube application with its Android smartphone/tablet operating system, and Google's long-running deal with Apple allows iOS devices like the iPhone and iPad to contain highly functional versions of the YouTube application.

Microsoft complains about YouTube openness, stating:

Unfortunately, Google has refused to allow Microsoft’s new Windows Phones to access this YouTube metadata in the same way that Android phones and iPhones do.  As a result, Microsoft’s YouTube “app” on Windows Phones is basically just a browser displaying YouTube’s mobile Web site, without the rich functionality offered on competing phones.  Microsoft is ready to release a high quality YouTube app for Windows Phone.  We just need permission to access YouTube in the way that other phones already do, permission Google has refused to provide. 

Google's dominance in search and its unwillingness to share the wealth when it comes to YouTube are just the tip of the iceberg. Microsoft has a long listen of grievances including Google's venture into the books arena, restrictions on customer/advertiser data, content control, and unfair advantages when it comes to advertisement positioning. You can read all of Microsoft's complaints here

"We readily appreciate that Google should continue to have the freedom to innovate," Smith concludes. "But it shouldn’t be permitted to pursue practices that restrict others from innovating and offering competitive alternatives.  That’s what it’s doing now.  And that’s what we hope European officials will assess and ultimately decide to stop."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Anti-competitive practices
By Lazarus Dark on 3/31/2011 9:00:28 PM , Rating: 2
Personally, I never agreed with how MS was treated, even though I am not fan of MS. I always felt it was MS's duty and responsibility to offer a browser and whatever else prepackaged in their OS, because that's what you WANT in an OS. You want everything right there and ready to go. That said, I was an early adopter of Firefox as I was never really happy with IE. Now, if MS had put code in Windows that prevented another browser from being installed, that would be a big misuse of their monopoly, but they never did any such thing. I think the EU way overstepped their bounds as decisions like those that they made had an affect on how MS operated from then on, the EU market was too big to ignore and they just couldn't try to make a seperate OS just for them, so MS had to change the way they do things across the board and I believe that Windows is the worse for it and it pisses me off that the EU can affect MY operating system, giving me a lesser quality experience, by their decisions.

So I will be equally if not more pissed if the EU tries to mess with my Google services. Google has yet to do anything I dislike, I love every service they provide and I especially love getting all that service in ONE place. Call it a monopoly if you want, but this is a monopoly I CHOOSE. There are PLENTY of alternative sources for services like those Google provides, but Google does it better, cheaper (free) and with better integration. Thus, I choose Google.

And who cares about Bing anyway. It sucks. Maybe if MS made a better product they would get more business. And has anyone pointed out that the REASON MS has less market share of search over there is because of the EU? Because of the EU's intervention in the browser market, thus MS has less browser share and... wait for it... less search market share. DUH. Because most people use the search that comes with their browser

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki