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E-reader and tablet shipments
Both types of devices made a killing during the holiday season

Consumers are bracing for an upcoming onslaught of tablets and e-readers being rolled out in the next few months -- from the likes of RIMHTCLG, and Samsung, to name a few. And these new devices aren't hitting the market without good reason -- the demand is there.

According to a report from market research company IMS Research, Q4 2010 e-reader shipments, which totaled 5.1 million units worldwide, were up 90 percent over the previous quarter -- a 116-percent increase over the same period of 2009. Amazon's Kindle and Barnes & Noble's NOOK performed particularly well, with B&N overtaking Sony at second place in the e-reader market.

While the numbers for e-readers are certainly impressive, they were overshadowed by tablets' worldwide performance. "Thanks to strong iPad holiday sales and significant sell-in of the Samsung Galaxy Tab," tablet sales rose 124 percent from quarter to quarter, to 9.4 million units in Q4 2010.

And the success of both types of devices is predicted to continue. IMS Research forecasts 146-percent growth for e-readers in 2011, thanks to falling prices and new features such as touch and color screens. Tablets, on the other hand, are expected to grow 242 percent, to 58 million units on the year. 

As we reported previously, tablet growth has already begun to cut into demand for PCs. This trend is set to continue, with tablets representing 23 percent of the portable PC market, up from just 8 percent in 2010.



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By chunkymonster on 3/31/2011 9:56:28 AM , Rating: 2
Picked up an off contract Galaxy Tab from eBay. Have been using it for 3 weeks now and it is an excellent device. the Android OS is light and flexible and the market has tons of apps. There is even an Android Citrix client which allows me to log into the company network. The ThinkFree Office app is compatible with MS Office and allows me attend meetings and take notes without having to lug my laptop. The Tab has also allowed me to ditch my stand alone GPS, mp3 player, portable DVD player, and comes in handy when I need to distract the kids while waiting for one thing or another. There is also a hacked Skype app that allows calls over 3G, not just WiFi only. The Tab is also slowly beginning to replace my personal cell phone. With all this functionality on one truly easy to carry device, it is easy to understand how and why eReaders and Tablets are gaining market share.




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