Print 19 comment(s) - last by GulWestfale.. on Mar 31 at 9:30 PM

E-reader and tablet shipments
Both types of devices made a killing during the holiday season

Consumers are bracing for an upcoming onslaught of tablets and e-readers being rolled out in the next few months -- from the likes of RIMHTCLG, and Samsung, to name a few. And these new devices aren't hitting the market without good reason -- the demand is there.

According to a report from market research company IMS Research, Q4 2010 e-reader shipments, which totaled 5.1 million units worldwide, were up 90 percent over the previous quarter -- a 116-percent increase over the same period of 2009. Amazon's Kindle and Barnes & Noble's NOOK performed particularly well, with B&N overtaking Sony at second place in the e-reader market.

While the numbers for e-readers are certainly impressive, they were overshadowed by tablets' worldwide performance. "Thanks to strong iPad holiday sales and significant sell-in of the Samsung Galaxy Tab," tablet sales rose 124 percent from quarter to quarter, to 9.4 million units in Q4 2010.

And the success of both types of devices is predicted to continue. IMS Research forecasts 146-percent growth for e-readers in 2011, thanks to falling prices and new features such as touch and color screens. Tablets, on the other hand, are expected to grow 242 percent, to 58 million units on the year. 

As we reported previously, tablet growth has already begun to cut into demand for PCs. This trend is set to continue, with tablets representing 23 percent of the portable PC market, up from just 8 percent in 2010.

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RE: other than reading...
By Solandri on 3/31/2011 6:56:46 AM , Rating: 2
Completely agree. Tablets are by no means productive or worth its hefty price tag unless it looks like this:

That type of tablet barely managed to sell more than 1 million in a year. Apple sold nearly 15 million iPads in its first year, with total tablet sales for the year being close to 20 million.

Face it - the people like you and me who want a fully-functional PC tablet are a tiny minority. The people who are willing to pay $500 for a lightweight limited functionality tablet outnumber us some 15 to 1.

Like Celine Dion, we don't have to like it. But at least be honest enough to admit there's a huge number of people who do like it and find it worth the hefty price tag.

RE: other than reading...
By GulWestfale on 3/31/2011 9:30:26 PM , Rating: 2
sales of my own books on amazon have tripled since last august, but on apple's ibookstore, the sony reader, the nook etc are flaaaaat.
that leads me to believe that
a) amazon kindle buyers outnumber nook buyers by a considerable margin;
b) people who buy tablets rather than e-readers are not really interested in reading all that much.

i am quite happy with the success of the kindle, and hope it continues to sell well.

"Folks that want porn can buy an Android phone." -- Steve Jobs

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