Print 19 comment(s) - last by GulWestfale.. on Mar 31 at 9:30 PM

E-reader and tablet shipments
Both types of devices made a killing during the holiday season

Consumers are bracing for an upcoming onslaught of tablets and e-readers being rolled out in the next few months -- from the likes of RIMHTCLG, and Samsung, to name a few. And these new devices aren't hitting the market without good reason -- the demand is there.

According to a report from market research company IMS Research, Q4 2010 e-reader shipments, which totaled 5.1 million units worldwide, were up 90 percent over the previous quarter -- a 116-percent increase over the same period of 2009. Amazon's Kindle and Barnes & Noble's NOOK performed particularly well, with B&N overtaking Sony at second place in the e-reader market.

While the numbers for e-readers are certainly impressive, they were overshadowed by tablets' worldwide performance. "Thanks to strong iPad holiday sales and significant sell-in of the Samsung Galaxy Tab," tablet sales rose 124 percent from quarter to quarter, to 9.4 million units in Q4 2010.

And the success of both types of devices is predicted to continue. IMS Research forecasts 146-percent growth for e-readers in 2011, thanks to falling prices and new features such as touch and color screens. Tablets, on the other hand, are expected to grow 242 percent, to 58 million units on the year. 

As we reported previously, tablet growth has already begun to cut into demand for PCs. This trend is set to continue, with tablets representing 23 percent of the portable PC market, up from just 8 percent in 2010.

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other than reading...
By kleinma on 3/30/2011 3:56:35 PM , Rating: 2
Other than reading a magazine or book on them, I have not seen anyone do anything productive on a tablet yet. I have never seen anyone doing any actual work on one, and 99% of the time I see someone with an ipad or other tablet, they are browsing the web or playing angry birds...

RE: other than reading...
By edge929 on 3/30/2011 4:07:06 PM , Rating: 3
I've experienced the same watching others use their tablets. Normally being an early adopter myself, I just can't bring myself to buy a tablet, ipad or otherwise. I'm anti-Apple based solely on their closed nature and have been waiting for the Honeycomb legions but when the Xoom launched I found myself hesitating, asking myself "what will I actually DO with this besides surf the web for $600" I'm not a user of any social networking site and occasionally post on forums. I work as a programmer and I am 90% sure I won't be doing any development on a pad.

I looked at rooting the Nook color but really want a front-facing camera for video chat. All upcoming Honeycomb tablets are priced roughly the same so until they come down ~$200 I'll wait it out. $600 can build a really fast, SSD-equipped desktop machine let alone be a nice i5 laptop.

RE: other than reading...
By quiksilvr on 3/30/2011 4:35:45 PM , Rating: 2
Completely agree. Tablets are by no means productive or worth its hefty price tag unless it looks like this:

Other than that, the only thing that would make sense is a Nook with two cameras on it running Honeycomb and a single core 1GHz for $199.

RE: other than reading...
By Solandri on 3/31/2011 6:56:46 AM , Rating: 2
Completely agree. Tablets are by no means productive or worth its hefty price tag unless it looks like this:

That type of tablet barely managed to sell more than 1 million in a year. Apple sold nearly 15 million iPads in its first year, with total tablet sales for the year being close to 20 million.

Face it - the people like you and me who want a fully-functional PC tablet are a tiny minority. The people who are willing to pay $500 for a lightweight limited functionality tablet outnumber us some 15 to 1.

Like Celine Dion, we don't have to like it. But at least be honest enough to admit there's a huge number of people who do like it and find it worth the hefty price tag.

RE: other than reading...
By GulWestfale on 3/31/2011 9:30:26 PM , Rating: 2
sales of my own books on amazon have tripled since last august, but on apple's ibookstore, the sony reader, the nook etc are flaaaaat.
that leads me to believe that
a) amazon kindle buyers outnumber nook buyers by a considerable margin;
b) people who buy tablets rather than e-readers are not really interested in reading all that much.

i am quite happy with the success of the kindle, and hope it continues to sell well.

RE: other than reading...
By sprockkets on 3/30/2011 5:17:44 PM , Rating: 2
We don't need them, but the technically illiterate crowd that has no bleeping clue how to install programs, reinstall windows, install any form of drivers or anything even mildly technical likes them.

RE: other than reading...
By B3an on 3/30/2011 8:19:18 PM , Rating: 2
People like us have to realise that most people just browse the net. They dont do anything productive or creative with computers. So a tablet of some sort is fine for most. Sad but true.

Having said that, even for browsing the net i think a laptop is better. Atleast you can rest it on things easier, like your lap or a table and adjust the screen to properly face you, plus theres the keyboard, better speed, and more connectivity that even the most computer illiterate idiot could make use of.

RE: other than reading...
By slunkius on 3/31/2011 2:38:04 AM , Rating: 2
Why is it sad that
most people just browse the net
? I do the productive part on desktop at my work, so at my free time i just wish to do some internet consumption/read e-book. Tablet is just perfect for that.
Disclaimer: i dont own it yet, price is a bit too high at the moment, but moderate price decrease i'm on the bandwagon.

RE: other than reading...
By Netscorer on 3/31/2011 2:35:45 PM , Rating: 2
Agree with you. I earn good money doing productive PC work during the day but what I do on my free time is my own business and if I want to read some news, exchange quick Email with my friends, listen to some music, watch an occasional humorous YouTube video or read the latest bestseller, it is all fine. Tablet does all of these better then laptop or PC. And it does not have to cost arm and a leg if you are bothered by price. I bought my Nook Color for $200 and for the functions above it is just as good as iPad or Xoom. And being 7" it is actually more comfortable to handle while still not too small.

RE: other than reading...
By Motoman on 3/30/2011 4:42:20 PM , Rating: 2
Yup. "Thriving" in this case doesn't imply that there's any actual "need" for them, or any significant amount of value being gotten from them. It just means that people are buying lots of them.

RE: other than reading...
By Da W on 3/30/2011 4:52:42 PM , Rating: 2
Although i will admit it's a well built device, i checked my friend's iPad last week-end and 90% of her apps were basicly iPad versions of already existing webpages.

RE: other than reading...
By Breakfast Susej on 3/30/2011 5:20:16 PM , Rating: 2
Perhaps I've reached that point in my life where I have become a curmudgeon regarding certain pieces of technology. However I just don't see the point of the tablet in it's present form.

To me it seems so useless. To half this half size device that isn't quite portable enough while still not being quite big enough to be all that much more useful than a smartphone.

I mean to each their own, and clearly people are buying these things up. I just fail to see the attraction that they do. Myself I would rather have a 4" to 4.3" smartphone that fits in my pocket, has the same processing power, and runs all the same apps.

When it comes to reading on a device, I actually prefer something the size of an iPod touch. I have come to find that the smaller more packed together text, at least for myself, is quicker to read.

I don't think I will ever understand the tablet craze, It's just not for me.

RE: other than reading...
By Netscorer on 3/31/2011 2:38:53 PM , Rating: 2
Wait until you grow older and your eyes are not perfect anymore. Then come back and tell us how you like to read from your cell phone.

RE: other than reading...
By Capt Caveman on 3/31/2011 11:17:42 AM , Rating: 2
A little research would show that they are numerous business and people using them for business/productivity purposes. B/c you don't see a use for it, doesn't mean a doctor doesn't find it a great form factor to from room to room seeing patients and having access to their history, xrays/mri's, etc...

Or rental car companies using them to check in/out people from outside. Or this company.......

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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