South Korean electronics giant LG Electronics (LGLD) has struggled in
the smartphone market. While it picked the
winning operating system (Android), it failed to deliver compelling products, even as competitors
like Motorola, HTC, and Samsung came through with smash hits.
The company has shaken
up its executive ranks and hopes to get back on track with new
leaked that the company is working on a beefy 4.3-inch phone,
which would theoretically compete with competitors' large-screen touch phones,
such as Motorola
EVO, and HTC
The phone is reportedly code-named the LG Optimus
Big. It packs a single-core 1GHz processor and a T-DMB TV tuner.
But its biggest asset is a crystal clear NOVA display. LG is a top
maker of LCD TVs, earning some of the best customer reviews on Amazon.com and
other retailers. The company hopes to parlay that experience into its
handset designs, and NOVA is the embodiment of that effort. Early reports
are that it looks impressive.
Previously, at the Mobile World Congress in
Barcelona, LG previewed a 4.3-inch LG phone by the name "Optimus 3D"
that came packed with Google's latest Android version, Android 2.3
"Gingerbread". True to its name, the Optimus 3D also packed in
dual 5 megapixel cameras, capable of 720p and 3D recording.
The LG Optimus Big appears to be almost identical
to the LG Optimus 3D, except without the 3D camera. Thus it appears to be
a slightly plainer, but likely cheaper large-screen variant.
LG also is preparing to release the LG Optimus 2X,
which includes a Tegra 2 processor from NVIDIA Corp. (NVDA). And to
round out the lineup it's releasing a 4-inch smartphone dubbed the LG Optimus
Black, which features the NOVA screen.
Confirmation of the Optimus Big's product status
or when it might land in the U.S. has not been shared by LG.
The Optimus 2X, Black, and 3D are expected to
launch on T-Mobile this spring in the U.S. While early rumors pointed to a
March release, that obviously came and went. A release in April remains possible,
as the devices have received FCC approval. T-Mobile and LG Electronics
have not announced exact U.S. release dates, though, yet.
The company recently launched a new Windows
Phone 7 device, the
LG Optimus 7.