Nokia Confirms Symbian to Fade Away
March 28, 2011 3:24 PM
comment(s) - last by
Introduces new typeface and branding in effort to move forward
It's no secret that, even before
Nokia announced its "strategic partnership" with Microsoft
, the most popular mobile OS on the planet, Symbian, was
in the midst
a slow death
. But the deal to bring Windows Phone 7 to Nokia devices certainly had a big impact in
accelerating Symbian's decline
Nokia's VP Purnima Kochikar has confirmed that Symbian will likely just fade away
in an open letter to developers
, despite the fact that there are a number of Symbian-based devices in the pipeline during the "transition period" of 2011-2012.
"In many markets, including markets where Symbian is currently the lead smartphone platform with significant market share such as China, India, Russia and Turkey, we will continue to make our Symbian portfolio as competitive as possible while we work with Microsoft to introduce Windows Phone," the letter says.
But when pressed to give a cut-off for the OS, Kochikar equivocates: "We cannot give you the date when Symbian will no longer be supported.
"Our intention is that when users come to the end of the natural lifecycle of their Symbian device they will make the change to a Nokia Windows Phone device and so it would not be in our interests to undermine their Nokia smartphone experience."
Meanwhile, Nokia has begun a rebranding phase, starting with
a new font and look for promotional materials
. The new font, dubbed "Nokia Pure" is meant to look, well, "pure and simple." The flow of the letters is intended to create "the impression of forward movement."
In addition to promotional materials, the new font will be used on Nokia devices.
According to the Nokia blog
, the font has been designed specifically for use in mobile and digital environments.
This article is over a month old, voting and posting comments is disabled
RE: Uh oh!
3/29/2011 5:21:40 AM
Well, I'm from the EU. I've used a Symbian phone and thought it was pretty naff. Have been using an Android phone (HTC Desire) for the past year and it's good, but I'm not overly attached to it and I haven't invested enough in apps to make it overly expensive to switch over to WP7.
I don't want to sound like an Apple fan (because I'm not) but one thing that I agree with them about is the people want things that just work. Whether it's a Symbian, WP or an Android phone really doesn't matter to most people, unless they've spent a lot on apps, but I don't think that's the case. No one really cared about changing from dumb phone manufacturer to dumb phone manufacturer when they all had different interfaces and ways of doing their job. Just as long as what they moved to worked and was fairly intuitive, then they didn't care.
I'm looking forwards to seeing what Nokia and MS can do together, and I'm also hoping that they will be offering something in the next 6 months or so (with aggressive pricing too) when my contract runs out. :o)
Anyway, in brief, outside the world of tech message boards and fanboydom (in general) most people really don't care what their phones OS is called, just as long as it's a good product, it works and it's supported. There's no reason to believe that many people, when offered the chance to move to WP on their Nokias (rather than Symbian) will be too scared, considering that WP7 has been pretty well received technically (iOs and Android have not been without their problems too after all) and that it is backed by the financial, technical and familiar might of MS. Yes, MS needs to get it's marketing right of course, as the unknown is always scary. Especially now that people have a choice, because if they had a Symbian phone before, odds are it is just because they had no choice in the past anyway.
RE: Uh oh!
3/30/2011 9:37:18 AM
Agree - nokia has the largest market share not because of symbian, its because they make simple to operate phones with enough features that people want.
Plus I dont see why if the partnership doesnt work out, they can just adopt something else at a later date and still pocket the 1 billion dollars microsoft paid them. The money cant be for perpetuity?
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Nokia to Phase Out Symbian, WP7 Likely to Become World's #2 Phone OS
February 11, 2011, 11:03 AM
It's Official: Nokia to Enter "Strategic Partnership" with Microsoft, Adopt Windows Phone 7
February 11, 2011, 6:01 AM
Symbian Foundation Director Resigns
October 20, 2010, 8:51 AM
Say Goodbye to Symbian on Nokia N-Series Phones
June 26, 2010, 2:23 PM
Samsung Hopes to Launch Budget Tizen Device in India by November
September 19, 2014, 5:25 PM
Verizon Wireless Wi-Fi Calling Coming Next Year, Company Sees No Rush to Offer Feature
September 19, 2014, 11:45 AM
Quick Note: Toshiba to Restructure PC Business, Cut 900 Jobs Worldwide
September 18, 2014, 1:40 PM
Samsung Galaxy Note 4 U.S. Pre-orders Start Sept 19, Launches Oct 14
September 18, 2014, 10:15 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Samsung Calls Out “Copycat” Apple for 5.5” iPhone 6 Plus in New Ads
September 14, 2014, 11:06 PM
Confirmed: Next Generation of Windows to Be Announced on September 30
September 15, 2014, 4:43 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information