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Introduces new typeface and branding in effort to move forward

It's no secret that, even before Nokia announced its "strategic partnership" with Microsoft, the most popular mobile OS on the planet, Symbian, was in the midst of a slow death. But the deal to bring Windows Phone 7 to Nokia devices certainly had a big impact in accelerating Symbian's decline.

Nokia's VP Purnima Kochikar has confirmed that Symbian will likely just fade away in an open letter to developers, despite the fact that there are a number of Symbian-based devices in the pipeline during the "transition period" of 2011-2012.

"In many markets, including markets where Symbian is currently the lead smartphone platform with significant market share such as China, India, Russia and Turkey, we will continue to make our Symbian portfolio as competitive as possible while we work with Microsoft to introduce Windows Phone," the letter says.

But when pressed to give a cut-off for the OS, Kochikar equivocates: "We cannot give you the date when Symbian will no longer be supported.

"Our intention is that when users come to the end of the natural lifecycle of their Symbian device they will make the change to a Nokia Windows Phone device and so it would not be in our interests to undermine their Nokia smartphone experience."

Meanwhile, Nokia has begun a rebranding phase, starting with a new font and look for promotional materials. The new font, dubbed "Nokia Pure" is meant to look, well, "pure and simple." The flow of the letters is intended to create "the impression of forward movement."

In addition to promotional materials, the new font will be used on Nokia devices. According to the Nokia blog, the font has been designed specifically for use in mobile and digital environments.


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So long, Symbian!
By themaster08 on 3/28/2011 6:08:35 PM , Rating: 2
As a long time user of Nokia phones, and a current Windows Phone 7 user, I am glad that Nokia decided to choose Windows Phone over Android.

I used to love Symbian. It was always well thought out but poorly implemented. Due to its fragmentation, and Nokia allowing 3rd party manufacturers to use Symbian. It became a mess. I feel Android is taking a similar route to Symbian, and in certain ways Android reminds me of Symbian.

An open, fragmented platform with the ability for the manufacturer and carriers to manipulate the OS to suit them.

It was evident from around 2008 that Symbian would begin to decline. As much as Symbian was always the leader in features and capabilities, it was always poorly implemented, slow, buggy and visually unappealing. From there on after it was continually playing catch-up with the competition, and with its lack of progress, I lost my love for the platform.

Now Nokia can bring what is best about them to Windows Phone, which is a great platform, however is lacking. Nokia can bring their build quality, added features such as industry leading cameras, HDMI output native across the entire OS, USB on-the-go, added customisation, a wealth of choice between handsets, the best mapping capabilities of any handset, global availability, and everything else that Nokia is so great at.

I can't wait to see the first Nokia Windows Phone devices. I'll most definitely consider purchasing one.




RE: So long, Symbian!
By AssBall on 3/28/2011 6:26:23 PM , Rating: 2
I'd really like a Nokia with WP7 on it too. Unfortunately, the only service that is worth a crap around here is Verizon, and here is what their CTO said last month:

“I don’t think Verizon needs the Nokia and Microsoft relationship,”
http://www.winrumors.com/verizon-cto-says-he-doesn...

Well... that kinda sucks. For me, for Nokia, and for Verizon.


RE: So long, Symbian!
By jvillaro on 3/28/2011 8:42:07 PM , Rating: 2
I don't have the link, but he later retracted from that statement. I think it was posted here at dailytech also.


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