Print 25 comment(s) - last by shortylickens.. on Apr 3 at 10:45 AM

Introduces new typeface and branding in effort to move forward

It's no secret that, even before Nokia announced its "strategic partnership" with Microsoft, the most popular mobile OS on the planet, Symbian, was in the midst of a slow death. But the deal to bring Windows Phone 7 to Nokia devices certainly had a big impact in accelerating Symbian's decline.

Nokia's VP Purnima Kochikar has confirmed that Symbian will likely just fade away in an open letter to developers, despite the fact that there are a number of Symbian-based devices in the pipeline during the "transition period" of 2011-2012.

"In many markets, including markets where Symbian is currently the lead smartphone platform with significant market share such as China, India, Russia and Turkey, we will continue to make our Symbian portfolio as competitive as possible while we work with Microsoft to introduce Windows Phone," the letter says.

But when pressed to give a cut-off for the OS, Kochikar equivocates: "We cannot give you the date when Symbian will no longer be supported.

"Our intention is that when users come to the end of the natural lifecycle of their Symbian device they will make the change to a Nokia Windows Phone device and so it would not be in our interests to undermine their Nokia smartphone experience."

Meanwhile, Nokia has begun a rebranding phase, starting with a new font and look for promotional materials. The new font, dubbed "Nokia Pure" is meant to look, well, "pure and simple." The flow of the letters is intended to create "the impression of forward movement."

In addition to promotional materials, the new font will be used on Nokia devices. According to the Nokia blog, the font has been designed specifically for use in mobile and digital environments.

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RE: Uh oh!
By bug77 on 3/28/2011 5:58:27 PM , Rating: 3
It's simple: wait.

M$ had DirectX and nobody cared abut it. Then they paid developers away from OpenGL.
M$ had Xbox and nobody cared about it (not enough to make it profitable, anyway). Then they paid developers away from Playstation.
And it will happen again, don't think M$ is just testing the waters with WP7.
WP7 seems to be pretty ok, but remember iphone OS was also lacking _a lot_ when it first came out and still did just fine.

RE: Uh oh!
By themaster08 on 3/28/2011 6:10:45 PM , Rating: 1
It's simple: wait.

Then I stopped.

RE: Uh oh!
By adiposity on 3/28/2011 6:23:31 PM , Rating: 2
Let me rephrase for him. Microsoft buys their way into new markets. This will be no different.

RE: Uh oh!
By ekv on 3/29/2011 4:29:48 AM , Rating: 2
That AND they iterate . DirectX wasn't anything to write home about till around Dx7 or so. Now we're on Dx11.

Microsoft's bureaucratic inertia is one of the few things holding them back. However, they still have rather deep engineering talent.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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