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Introduces new typeface and branding in effort to move forward

It's no secret that, even before Nokia announced its "strategic partnership" with Microsoft, the most popular mobile OS on the planet, Symbian, was in the midst of a slow death. But the deal to bring Windows Phone 7 to Nokia devices certainly had a big impact in accelerating Symbian's decline.

Nokia's VP Purnima Kochikar has confirmed that Symbian will likely just fade away in an open letter to developers, despite the fact that there are a number of Symbian-based devices in the pipeline during the "transition period" of 2011-2012.

"In many markets, including markets where Symbian is currently the lead smartphone platform with significant market share such as China, India, Russia and Turkey, we will continue to make our Symbian portfolio as competitive as possible while we work with Microsoft to introduce Windows Phone," the letter says.

But when pressed to give a cut-off for the OS, Kochikar equivocates: "We cannot give you the date when Symbian will no longer be supported.

"Our intention is that when users come to the end of the natural lifecycle of their Symbian device they will make the change to a Nokia Windows Phone device and so it would not be in our interests to undermine their Nokia smartphone experience."

Meanwhile, Nokia has begun a rebranding phase, starting with a new font and look for promotional materials. The new font, dubbed "Nokia Pure" is meant to look, well, "pure and simple." The flow of the letters is intended to create "the impression of forward movement."

In addition to promotional materials, the new font will be used on Nokia devices. According to the Nokia blog, the font has been designed specifically for use in mobile and digital environments.


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RE: Uh oh!
By radium69 on 3/28/2011 5:26:45 PM , Rating: 3
I'm tired of android already. All this hype with interfaces multitouch bla bla bla.

I want a phone that can call easily with one button. Can make pictures with one button. Nice easy format. Have standard t9 keyboard. etc etc.

I find my galaxy S annoying to use. Complicated options and strange options.

I have used a lot of phones in the past.
Nokia's symbian is still brilliant to use (symbian 2)
Sony ericssons interface aswell.

Those are the only two brands that have great feedback and usability...

I hope this touch/iphone/android/gadget hype dies soon.
Teens all over the place with blackberries texting the heck out of those phones.

It's either a superduper hyperdeluxe smartphone xxl 7 inch screen without a keyboard. Or a crap budget phone that excells basically , at nothing.

And i'm not even talking about battery life with a smartphone...

When does it stop, when do people realize they are just "gimmicks" and that they don't provide much more then just a "standard" phone.

I feel like I'm the only one...


RE: Uh oh!
By adiposity on 3/28/2011 5:42:55 PM , Rating: 3
quote:
I want a phone that can call easily with one button

Can make pictures with one button. Nice easy format.

Have standard t9 keyboard. etc etc.

It's either a superduper hyperdeluxe smartphone xxl 7 inch screen without a keyboard. Or a crap budget phone that excels basically , at nothing.



But the crap budget phone, does all the things you want! Get the crap budget phone.


RE: Uh oh!
By retrospooty on 3/29/2011 8:27:02 AM , Rating: 2
LOL - exactly, and they give them away for free with a 2 year contract. Sometimes they even give you cash back for taking them.


RE: Uh oh!
By Souka on 3/29/2011 11:28:58 AM , Rating: 2
I sat next to a Win7 mobile project manager at a dinner event (free wine/beer) and he became quite talkative.

One statement really stood out... "we're really relying on Nokia to keep Win7 competitive"

He had a Win7 phone... didn't seem very proud saying "it's ok" or "it works well enough" (previously had the Android Incredible).
His wife, also worked at MS (non Win7 mobile)was using an iPhone4... she tried some of the Win7 devices, but thought they had a long way to go to be useable.

Too funny I think.


RE: Uh oh!
By Belard on 3/28/2011 6:00:34 PM , Rating: 2
errr...

then go buy a SONY standard phone. Nobody is putting a gun to your head to buy ANY kind of a smart phone. Give Windows Phone7 a try, its pretty simplistic and clean.

Blackberry makes a 9700 series phone which is NOT a touch screen.

(A friend had one of those, went Android - won't go back to Blackberry).

There are other phones than Samsung. Motorola is doing quite well with their latest phones, some have keyboards.


RE: Uh oh!
By Belard on 3/28/2011 6:05:23 PM , Rating: 2
Oh yeah... about T9, which SONY does a great job.

Uh... texting on my Galaxy Android phone blows it away in every way.

Sony's latest 10 phones are Android / touch screens... they may keep 1-2 dumb phones available.


RE: Uh oh!
By piroroadkill on 3/29/2011 8:46:21 AM , Rating: 1
You're not the "only one" it's just that you wanted a basic phone, but you seem to have got confused and bought a smartphone instead.

A crap budget phone DOES excel at standard T9, taking photos, and calling people. Nokia have been doing shit like that for YEARS.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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