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Introduces new typeface and branding in effort to move forward

It's no secret that, even before Nokia announced its "strategic partnership" with Microsoft, the most popular mobile OS on the planet, Symbian, was in the midst of a slow death. But the deal to bring Windows Phone 7 to Nokia devices certainly had a big impact in accelerating Symbian's decline.

Nokia's VP Purnima Kochikar has confirmed that Symbian will likely just fade away in an open letter to developers, despite the fact that there are a number of Symbian-based devices in the pipeline during the "transition period" of 2011-2012.

"In many markets, including markets where Symbian is currently the lead smartphone platform with significant market share such as China, India, Russia and Turkey, we will continue to make our Symbian portfolio as competitive as possible while we work with Microsoft to introduce Windows Phone," the letter says.

But when pressed to give a cut-off for the OS, Kochikar equivocates: "We cannot give you the date when Symbian will no longer be supported.

"Our intention is that when users come to the end of the natural lifecycle of their Symbian device they will make the change to a Nokia Windows Phone device and so it would not be in our interests to undermine their Nokia smartphone experience."

Meanwhile, Nokia has begun a rebranding phase, starting with a new font and look for promotional materials. The new font, dubbed "Nokia Pure" is meant to look, well, "pure and simple." The flow of the letters is intended to create "the impression of forward movement."

In addition to promotional materials, the new font will be used on Nokia devices. According to the Nokia blog, the font has been designed specifically for use in mobile and digital environments.

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Uh oh!
By melgross on 3/28/2011 3:57:28 PM , Rating: 2
And what happens when they find out that Nokia owners aren't interested in buying a WP7 phone? After all, it isn't selling here in the USA, its home market. What makes anyone think it will sell so well in the EU that Nokia can replace its over 130 million Symbian phone sales last year with even more WP7 sales?

RE: Uh oh!
By Breakfast Susej on 3/28/2011 4:22:50 PM , Rating: 5
That's what is known as a gamble. In this case a big gamble. Sticking with Symbian though was likely an inevitable death as well, if albeit a slow one, possibly.

I personally think they should have gone Android, and I would have loved to see some high quality nokia android handsets. It would have been a massive win for Android as well. But then we already know that Microsoft threw down some serious dollars to buy Nokia's loyalty.

So really it's not entirely accurate calling it a pure gamble since the cash Microsoft forked out (It was something like a billion dollars wasn't it?) softens the blow so to speak in trying out WP7.

Though I'm guessing that billion might as well be peanuts if it doesn't take off.

In the end we shall see. But hey what else would us nerds have to entertain us in life without gadget soap operas?

RE: Uh oh!
By radium69 on 3/28/2011 5:26:45 PM , Rating: 3
I'm tired of android already. All this hype with interfaces multitouch bla bla bla.

I want a phone that can call easily with one button. Can make pictures with one button. Nice easy format. Have standard t9 keyboard. etc etc.

I find my galaxy S annoying to use. Complicated options and strange options.

I have used a lot of phones in the past.
Nokia's symbian is still brilliant to use (symbian 2)
Sony ericssons interface aswell.

Those are the only two brands that have great feedback and usability...

I hope this touch/iphone/android/gadget hype dies soon.
Teens all over the place with blackberries texting the heck out of those phones.

It's either a superduper hyperdeluxe smartphone xxl 7 inch screen without a keyboard. Or a crap budget phone that excells basically , at nothing.

And i'm not even talking about battery life with a smartphone...

When does it stop, when do people realize they are just "gimmicks" and that they don't provide much more then just a "standard" phone.

I feel like I'm the only one...

RE: Uh oh!
By adiposity on 3/28/2011 5:42:55 PM , Rating: 3
I want a phone that can call easily with one button

Can make pictures with one button. Nice easy format.

Have standard t9 keyboard. etc etc.

It's either a superduper hyperdeluxe smartphone xxl 7 inch screen without a keyboard. Or a crap budget phone that excels basically , at nothing.

But the crap budget phone, does all the things you want! Get the crap budget phone.

RE: Uh oh!
By retrospooty on 3/29/2011 8:27:02 AM , Rating: 2
LOL - exactly, and they give them away for free with a 2 year contract. Sometimes they even give you cash back for taking them.

RE: Uh oh!
By Souka on 3/29/2011 11:28:58 AM , Rating: 2
I sat next to a Win7 mobile project manager at a dinner event (free wine/beer) and he became quite talkative.

One statement really stood out... "we're really relying on Nokia to keep Win7 competitive"

He had a Win7 phone... didn't seem very proud saying "it's ok" or "it works well enough" (previously had the Android Incredible).
His wife, also worked at MS (non Win7 mobile)was using an iPhone4... she tried some of the Win7 devices, but thought they had a long way to go to be useable.

Too funny I think.

RE: Uh oh!
By Belard on 3/28/2011 6:00:34 PM , Rating: 2

then go buy a SONY standard phone. Nobody is putting a gun to your head to buy ANY kind of a smart phone. Give Windows Phone7 a try, its pretty simplistic and clean.

Blackberry makes a 9700 series phone which is NOT a touch screen.

(A friend had one of those, went Android - won't go back to Blackberry).

There are other phones than Samsung. Motorola is doing quite well with their latest phones, some have keyboards.

RE: Uh oh!
By Belard on 3/28/2011 6:05:23 PM , Rating: 2
Oh yeah... about T9, which SONY does a great job.

Uh... texting on my Galaxy Android phone blows it away in every way.

Sony's latest 10 phones are Android / touch screens... they may keep 1-2 dumb phones available.

RE: Uh oh!
By piroroadkill on 3/29/2011 8:46:21 AM , Rating: 1
You're not the "only one" it's just that you wanted a basic phone, but you seem to have got confused and bought a smartphone instead.

A crap budget phone DOES excel at standard T9, taking photos, and calling people. Nokia have been doing shit like that for YEARS.

RE: Uh oh!
By koenshaku on 3/28/2011 5:35:17 PM , Rating: 2
I love the WP7 interface and feel it is unrivaled in that respect in fact most people I should it to want one instantly, but it just doesn't have the apps yet so I still use my Iphone as my main device. I am anxious about it coming to nokia devices and you really can't judge how well a phone OS is selling until a few years especially with all that is out there I think they've done will with selling millions over the sku's they currently have.

RE: Uh oh!
By StraightCashHomey on 3/28/2011 9:33:46 PM , Rating: 2
I agree. I just bought the HTC Arrive last Monday. I'm loving it. The interface is really nice and intuitive. If MS would have released WP7 at the time Apple released iOS or at the time that Google released Android, then I really feel like it would be the dominate player in the market right now. Obviously, they didn't release it then, so we have what we have. A new player with little knowledge of its existance.

By the way, if you like integrating SharePoint, MS Office, and Lync/OCS into your cell phone, WP7 is the way to go. It's a great personal phone that can dual as a productivity phone, and none of the other phones out there can really make that claim.

RE: Uh oh!
By robinthakur on 3/29/2011 5:57:09 AM , Rating: 2
I must admit that as SharePoint Architect, the SharePoint and Office integration i a very compelling feature of the W7 system. However it's not enough to make me let go of my iPhone4/Blackberry Torch for now.

MS should concentrate on the business case for W7, it appears too consumer targeted at this point. During my 10 minute play on a colleague's phone, the nicely smooth interface just doesn't seem very corporate and is confusing to some people. Not everybody wants a social media feed so prominent for example, and it manages to make the iPhone and iPad (toys in many people's eyes) seem quite work friendly by comparison. Sooo many businesses are leveraging SharePoint at the moment and access on the move is not easy on any platform (it just about works on the iPhone, but not in an authenticated way) so I feel they should make the most of their advantage in this area by telling organisations and showing them how great the integration can be. It's wrong that most companies find that Blackberry and iPhones integrates better with Exchange than Microsoft's own my old place of work (in the UK), they were rolling out iPads and most employees has iPhones, so it was a natural leap.

RE: Uh oh!
By omnicronx on 3/28/2011 5:44:29 PM , Rating: 2
Symbian does not sell well in the US either, so I'm not too sure if you point really means anything.

Nokia is still the largest provider of handsets on last check, something has to fill the giant void that is/was Symbian.

RE: Uh oh!
By bug77 on 3/28/2011 5:58:27 PM , Rating: 3
It's simple: wait.

M$ had DirectX and nobody cared abut it. Then they paid developers away from OpenGL.
M$ had Xbox and nobody cared about it (not enough to make it profitable, anyway). Then they paid developers away from Playstation.
And it will happen again, don't think M$ is just testing the waters with WP7.
WP7 seems to be pretty ok, but remember iphone OS was also lacking _a lot_ when it first came out and still did just fine.

RE: Uh oh!
By themaster08 on 3/28/2011 6:10:45 PM , Rating: 1
It's simple: wait.

Then I stopped.

RE: Uh oh!
By adiposity on 3/28/2011 6:23:31 PM , Rating: 2
Let me rephrase for him. Microsoft buys their way into new markets. This will be no different.

RE: Uh oh!
By ekv on 3/29/2011 4:29:48 AM , Rating: 2
That AND they iterate . DirectX wasn't anything to write home about till around Dx7 or so. Now we're on Dx11.

Microsoft's bureaucratic inertia is one of the few things holding them back. However, they still have rather deep engineering talent.

RE: Uh oh!
By Aloonatic on 3/29/2011 5:21:40 AM , Rating: 3
Well, I'm from the EU. I've used a Symbian phone and thought it was pretty naff. Have been using an Android phone (HTC Desire) for the past year and it's good, but I'm not overly attached to it and I haven't invested enough in apps to make it overly expensive to switch over to WP7.

I don't want to sound like an Apple fan (because I'm not) but one thing that I agree with them about is the people want things that just work. Whether it's a Symbian, WP or an Android phone really doesn't matter to most people, unless they've spent a lot on apps, but I don't think that's the case. No one really cared about changing from dumb phone manufacturer to dumb phone manufacturer when they all had different interfaces and ways of doing their job. Just as long as what they moved to worked and was fairly intuitive, then they didn't care.

I'm looking forwards to seeing what Nokia and MS can do together, and I'm also hoping that they will be offering something in the next 6 months or so (with aggressive pricing too) when my contract runs out. :o)

Anyway, in brief, outside the world of tech message boards and fanboydom (in general) most people really don't care what their phones OS is called, just as long as it's a good product, it works and it's supported. There's no reason to believe that many people, when offered the chance to move to WP on their Nokias (rather than Symbian) will be too scared, considering that WP7 has been pretty well received technically (iOs and Android have not been without their problems too after all) and that it is backed by the financial, technical and familiar might of MS. Yes, MS needs to get it's marketing right of course, as the unknown is always scary. Especially now that people have a choice, because if they had a Symbian phone before, odds are it is just because they had no choice in the past anyway.

RE: Uh oh!
By xsilver on 3/30/2011 9:37:18 AM , Rating: 2
Agree - nokia has the largest market share not because of symbian, its because they make simple to operate phones with enough features that people want.

Plus I dont see why if the partnership doesnt work out, they can just adopt something else at a later date and still pocket the 1 billion dollars microsoft paid them. The money cant be for perpetuity?

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