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Amazon's "Appstore for Android" and Apple's "iTunes App Store", side by side in web form.

  (Source: 20th Century Fox)
Lawsuit is a major test of generic trademarks in the tech industry, Inc., the U.S.'s largest e-tailer, refused to listen to Apple, Inc.  After all Apple couldn't possibly think it could legally enforce its "ownership" of the term "app store" could it?

Well tested Apple's resolve, rolling out a third-party app store for Android (Google allows such things), dubbed "Appstore for Android".  The new app store launched today featuring over 3,800 apps, including Angry Birds: RIO, which is available for one day only as a free promotional download.

Apparently Apple deemed that term was sufficiently close to "App Store", for which it was granted a trademark.  It filed suit in northern California federal court.

Apple is seeking unspecified damages and an immediate cease and desist, preventing Amazon from using the name.  Apple's lawyers write, "Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program.  Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States."

The gadget maker may be hoping to have a home court legal advantage. is based out of Seattle, Washington.  Companies often try to press intellectual property cases in their home state.  While there is supposedly no bias, the local company often wins.

Kristin Huguet, a spokeswoman for Apple states, "We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers."

Apple says in the court filing that it contacted with threats three times and only filed the suit after it failed to respond.

The suit raises serious question about whether trademarks on generic terms inherently associated with a type of business are unfair.  In recent years the U.S. Patent and Trademark Office (USPTO) has granted many such trademarks.  

For example, Apple owns the terms "App Store"  (applications are a general term for software) and "iMovie" (here the letter 'i' was merely appending on the word movie for a movie related software).  Similarly, Adobe owns the term "Illustrator" (illustration is a term meaning "drawing" and all drawing programs acts as an "illustrator", so to speak).  And Microsoft owns the names "Windows" (all modern operating systems feature windows) and "Word" (all word processors use words).

The issue of generic trademarks definitely needs to be resolved, as these lawsuits not only wreak havoc in the business world, but also cost the public tax money, as the federal court system where they're contested isn't free by any means.  In the meantime, it should be interesting to see how Apple's crusade against goes.

Apple was passed by Android last year in U.S. and global sales. 

Microsoft is currently suing Apple, claiming the term "App Store" is too generic and was improperly granted a trademark by the U.S. Patent and Trademark Office.

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Application Store? The suit has merit.
By KnightBreed on 3/22/2011 1:01:03 PM , Rating: -1
Like it or not, Apple brought the term "app" to mainstream vernacular. And "App Store" has become synonymous for a web-front selling applications for Apple gadgets. It was popularized by Apple, so why wouldn't they protect their trademarks?

Nobody is going to confuse Appstore for Android with Apple's App Store. However, Amazon does benefit from the fact that Apple coined the term "App Store". And preventing other people and companies from benefiting off your brand is the entire reason we have a trademark office.

The suit has merit. Whether I think they will, or should, win is another question entirely.

By RedemptionAD on 3/22/2011 1:11:34 PM , Rating: 2
How many devices are called i devices that don't belong to Apple? Henry Ford got the term car to the masses and Alexander graham bell made telephone popular. After a certain period of popularity a term becomes public domain. Although Velcro was in that realm until recently which is why we see hookless fastener on things instead of Velcro. It's a frivolous lawsuit.

RE: Application Store? The suit has merit.
By Solandri on 3/22/2011 3:11:34 PM , Rating: 2
Like it or not, Apple brought the term "app" to mainstream vernacular.

Apple is succeeding in rewriting history...

"App" and "application" have been in use since at least the 1980s (possibly even longer, I only got into computers in the 1980s). The term is used to refer to end-user software (Word, Photoshop, Quicken, etc), as opposed to system software (operating system, drivers, etc).

The term Apple introduced to the vernacular was "applet", NOT "app".

RE: Application Store? The suit has merit.
By KnightBreed on 3/22/11, Rating: 0
By Looey on 3/23/2011 2:26:56 PM , Rating: 2
You're never lived or worked in a computing environment if you think Apple made the term app mainstream. Apple has made the word app mainstream for people who have no background in business or computing environments. There are millions of people in customer service support groups, computer operators, system support and programmers who know and have known for years what an app is.

By Looey on 3/23/2011 2:20:20 PM , Rating: 2
Apple is a johhny come lately using the term app. I was around computers starting in the late 1960's and the term application or app was used by everyone back then. Ask any programmer or computer operator what the term app or application stood for. It's a common name for a program than ran on a mainframe in the data centers that churned out reports for end users. It is still used in mainframe environments and I'm sure on servers too. I'm thinking someone will copywrite every word in the English language and wait for a company to use it so they can sue them for cash. That's about as absurd as Apple going after Amazon for using app.

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