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The Obama administration is set to today announce a new bill which would prevent sites like Facebook from selling your personal information to advertisers without express permission.  (Source: Sandusky Register)

The bill is expected to be co-sponsored by U.S. Senators John McCain and John Kerry, two D.C. veterans from opposite sides of the political aisle.  (Source: MentalFloss)
Internet rights measure enjoys bipartisan support

It looks like Senate Democrats and Republicans may finally have found something they can agree on -- limiting the data collection abilities of internet marketing firms.  

The Obama administration, according to The Wall Street Journal, is expected to announce to Congress today an internet privacy bill that will force some data miners to make major changes.  Sen. John McCain (R, Ariz.) was a critical opponent of net neutrality, but he was actually a sponsor of the draft of the privacy bill, along with a fellow Presidential runner-up, Sen. John Kerry (D, Mass.).

The bill looks to expand the powers of the U.S. Federal Trade Commission, giving it the ability to enforce the new provisions.  The proposal follows a December U.S. Department of Commerce report [PDF], which complained that Facebook, Google, and a host of smaller firms weren't up front with customers about what information they were collecting and sharing with advertisers.

Dubbed an online "Privacy Bill of Rights", the measure would prevent information from being used for any purpose other than collected, unless you give them permission.  In other words, if you fill out a registration form for the website, they will no longer legally be able to sell that information to advertisers, unless they ask you if it's okay.  

The more complex half of the provision is that users would have the right to access information stored about them and that internet firms would have to store the information in a secure way.  This could pose problematic to enforce as many websites don't have means of viewing your full registration data and would have to be modified to be able to provide it.

It's also unclear just how much information display will be required.  While many sites do offer users the ability to review their registrations info, almost no sites display the information collected by browser cookies -- such as the user's visited sites, location, and internet address.  How exactly this information would be shared with users is uncertain.

Interestingly, 30 online advertising companies including Exponential Interactive Inc., Burst Media Corp., Audience Science Inc., Casale Media Inc. and Specific Media LLC are looking to proactively create a tool to allow users to opt out of tracking.  They are in talks with browser makers to add a checkbox option to one of their menus to "turn off" data collection.  

It's hard to say why exactly they are doing this.  One possibility is that they hope that giving the tool will satisfy the more outraged members of the public, while being overlooked/left unused by the apathetic majority.

Still, the proposal faces a great deal of resistance from other online data-mining firms.  They claim they don't know how to collect do-not-request from the browser.  They instead have argued consumers should use no-tracking browser extensions, such as TACO and NoScript in Firefox.  The largest consumer browser, though -- Internet Explorer -- still lacks such extensions. 

The larger group of internet firms has also been testing a button inside ads, which allows users to know they're being targeted (based on information collected by cookies, bought from sites, etc.).  Clicking on the button would allow customers to opt out of dozens of companies' networks.

The Obama administration has a curious track record on privacy.  While it has been a firm proponent of preserving privacy in the commercial sector, it has pushed for increased monitoring and spying on citizens by the government.  It has also pushed for an international treaty called ACTA, which would order federal agents to monitor U.S. internet networks for copyright infringement, at the taxpayers' expense.

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What am I missing?
By DXRick on 3/16/2011 1:12:46 PM , Rating: 2
The whole purpose of this tracking and data-mining, is to find people to send an advertisement to, right? All they have to track you with is your email ID , right?

So, the worse thing that could happen is you receive an email from some company that thinks you may be interested in their product, because of purchases you made elsewhere? And this is so horrible that we need the government to step in and save us from receiving an ad (aka SPAM )?

Am I the only one that thinks this is so stupid that it means these government cowboys must be up to something else?

RE: What am I missing?
By JediJeb on 3/16/2011 2:52:45 PM , Rating: 2
The problem goes a little deeper than that. Say you go to a respected site today like New Egg to purchase some electronics. Two years from now they go bankrupt and some not so respectable entity buys them, they can then take all of your information, including phone number, address, credit card information anything that may be saved on the New Egg servers and sell that to whoever pays the most.

There are I believe a few cases in the courts now over this very thing, yet no clearly defined laws dealing with it as far as I know of.

Information like browsing habits may not be thought of as on the same level of importance as bank information, but say you visited some questionable site when you were young and now later you are being hired at a large law firm. What if your new employer has the ability to see your past internet surfing history, even back to before your college days. If your employer is the lawyers for a large chemical plant and he finds that in the past you spent time at sites like Greenpeace and other sites that are against his biggest clients interests, would you be upset if you were not hired or maybe fired because of something you looked into yet no longer are interested in or believe? It could happen if this data mining and storage is unchecked at all.

I'm not one that is big on government intrusion, but there needs to be at least some protection for unwitting consumers out there who just don't know any better. Maybe start mandatory classes in school that teach people how the data collection works and how to block it, but then that would probably cost even more than simply restricting how the data can be used.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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