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  (Source: technoded.com)
Netflix may be purchasing its first original program, "House of Cards," which is a drama series that is executive produced and directed by David Fincher, and also executive produced by and starring Kevin Spacey

Several recent reports have glorified Netflix as a new power player in the film industry, and now, the video streaming giant may be living up to that name more than ever with its new possible venture into original programming. 

survey recently released by The NPD Group found that Netflix's total share of both downloaded and streamed digital movie units is 61 percent, while competitors like Comcast sit at a lowly 8 percent in comparison. This doesn't seem too surprising, considering the fact that Netflix has just achieved 20 million subscribers, and has Hollywood film executives all shook up and Blockbuster going bankrupt. Until now, Netflix never mentioned any interest in branching out into original programming, but all of that has quickly changed.

Now, Netflix may be purchasing its first original program, which is "House of Cards." "House of Cards" is a Media Rights Capital drama series that is executive produced and directed by David Fincher, and stars Kevin Spacey. It is based on the novel, which has the same title, about a British politician who is looking to succeed Margaret Thatcher as the prime minister.  

Negotiations are still ongoing since they were initially reported Tuesday afternoon. According to Deadline, Netflix was rumored to have outbid networks like AMC and HBO for the original series by offering a 26-episode, or two-season commitment. The total cost for the new series was also rumored to be around $100 million, but an anonymous executive told The New York Times that this figure was incorrect and that no deal has been made at this point. He added, "In the event that a deal is struck, it would cost Netflix significantly less."  

Television executives were shocked at the two-season commitment, especially because many networks usually pilot their projects before committing. For instance, HBO produces a pilot episode for almost all of its shows, including "Luck" and "Boardwalk Empire." Networks like AMC have produced straight-to-series projects, such as "The Walking Dead," but this series only contained six episodes. 

While 26 episodes may seem like a risky first venture into original programming, it will certainly put Netflix to the test and also put its name on the map. With Amazon.com treading into the video streaming world and Warner Bros. showing movies on Facebook, it was inevitable that Netflix would take the next big leap into something new.



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Almost capped my pants
By bupkus on 3/16/2011 1:05:37 PM , Rating: 2
I'm a big fan of netflix. I can be anywhere where there's true broadband and watch some TV series or documentary on my laptop.
Watching Law & Order I've only had a couple episodes that didn't sync voice and picture properly. I reported it a week ago but still they haven't done the fix.
I just wish they could partner up with other original content providers to get Breaking Bad and some old HBO programming.
With their rapid growth I'm afraid they will up their fees especially if they don't have real competition.
Any business that can distribute products for less is bound to be a success. Contracting to produce their own is a step into manufacturing which is a whole new challenge.




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