Print 36 comment(s) - last by rburnham.. on Mar 17 at 8:39 PM

The NPD Group found that six out of 10 digital movies are streamed through Netflix

It's no secret that Netflix is rising in popularity fast. Many consumers who have spent thousands of dollars over the years in building up large movie collections are beginning to look to the video rental/streaming service and other digital services for low prices on movies or TV shows they can watch wherever they want, anytime they want.

Netflix is so big, in fact, that it has Hollywood film executives scared, and they're not the only ones. Blockbuster and Movie Gallery have filed for bankruptcy protection because of Netflix's impact on the movie industry. The rental/streaming giant has over 20 million subscribers that can access Netflix's services on over 200 devices/platforms. So it's no surprise that a new survey has confirmed that Netflix is the leader in digital movies streaming. 

The survey, which was conducted by The NPD Group, a leading North American market research company, was performed between January and the third week of February 2011, and consisted of 10,618 U.S. consumers ages 13 and older. Using a new tracking service called VideoWatch Digital, The NPD Group found that six out of 10 digital movies are streamed through Netflix

Netflix's share of downloaded or streamed digital movie units hit 61 percent during the time of the survey, while Comcast was at 8 percent, and Time Warner Cable, Apple and DirecTV were at 4 percent.  

In addition, participants were asked to describe their satisfaction with electronic sell-through (EST), cable VOD, Internet VOD, and subscription streaming. Many reported that ESTs have the most new releases available, but Netflix streaming received many good remarks such as "best value for price paid" and "best overall shopping experience."

"Sales of DVDs and Blu-Ray Discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers," said Russ Crupnick, an entertainment industry analyst for The NPD Group. "Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Competitors
By Hakuryu on 3/16/2011 10:58:17 AM , Rating: 3
I have Time Warner, and their On Demand service is a joke.

Half the time the menu will not load - empty list which requires a cable box reboot (5 minutes), and this doesn't even guarantee the list will show. If its not the list acting up, its the constant errors like 'this movie is not currently available, try again later'(another reboot). It literally can take 30 minutes of power cycling the cable box before you get a movie (if you get it at all).

Time Warner has been around for a while, and I can't understand how their service is so bad, when Netflix or even the Xbox 360 is flawless - click to watch, and it works every time.

RE: Competitors
By AlphaVirus on 3/16/2011 12:14:51 PM , Rating: 2
The whole Comcast interface and experience is a joke.
The On Demand menu sucks, every menu feels clunky and outdated.
My gripes:
1. You press a button on the remote and it takes almost a full second to act on your request
2. The On Demand library is not as great as they try to hype it up to be, its full of old ass movies that most people (including myself) would never watch even on the day it released.
3. The music videos are the lyrics dubbed over another song, very few are just what you think it is
4. The available color schemes look like shit, no I don't want yellow/purple nor green/black. While Uverse doesnt allow you to change the color (that I know of) at least it looks clean/slick/update and has that fairly glassy look

I came from Uverse and that feels like an updated interface and everything works well.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki