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The NPD Group found that six out of 10 digital movies are streamed through Netflix

It's no secret that Netflix is rising in popularity fast. Many consumers who have spent thousands of dollars over the years in building up large movie collections are beginning to look to the video rental/streaming service and other digital services for low prices on movies or TV shows they can watch wherever they want, anytime they want.

Netflix is so big, in fact, that it has Hollywood film executives scared, and they're not the only ones. Blockbuster and Movie Gallery have filed for bankruptcy protection because of Netflix's impact on the movie industry. The rental/streaming giant has over 20 million subscribers that can access Netflix's services on over 200 devices/platforms. So it's no surprise that a new survey has confirmed that Netflix is the leader in digital movies streaming. 

The survey, which was conducted by The NPD Group, a leading North American market research company, was performed between January and the third week of February 2011, and consisted of 10,618 U.S. consumers ages 13 and older. Using a new tracking service called VideoWatch Digital, The NPD Group found that six out of 10 digital movies are streamed through Netflix

Netflix's share of downloaded or streamed digital movie units hit 61 percent during the time of the survey, while Comcast was at 8 percent, and Time Warner Cable, Apple and DirecTV were at 4 percent.  

In addition, participants were asked to describe their satisfaction with electronic sell-through (EST), cable VOD, Internet VOD, and subscription streaming. Many reported that ESTs have the most new releases available, but Netflix streaming received many good remarks such as "best value for price paid" and "best overall shopping experience."

"Sales of DVDs and Blu-Ray Discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers," said Russ Crupnick, an entertainment industry analyst for The NPD Group. "Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files."

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My Experience with Netflix
By AggressorPrime on 3/15/2011 8:15:27 PM , Rating: 2
I recently tried out Netflix this past week considering they offer a free first month subscription. The price is reasonable, the downloads are fast, and there are no commercials. However, I find their selection worse than what I was expecting.

They have a lot of movies you can get shipped to you via DVD, but the streaming options are much more limited. As I looked up my favorite movie selections, most of them popular titles, I was left disappointed when only a select few could be streamed. And its not just the new titles, old ones as well. I would expect if they can send you DVD's of a title, the same title ought to be able to be streamed. My only guess was that the copyright laws may only allow some titles to be rented via DVD and not streaming, but someone with more knowledge on copyright law would have to confirm this.

Anyway, if you have time to wait for shipped movies, it shouldn't matter. The price isn't too much higher for the DVD option. But for those who want movies now like we have instant TV shows with companies like Fox, I think we still need a big improvement. I ended up running out of movies to watch due to unavailability within the first couple of days of using Netflix.

RE: My Experience with Netflix
By sc3252 on 3/16/2011 8:47:17 AM , Rating: 2
You are doing it wrong. Instead of looking for your favorite shows find highly rated shows you haven't seen and start watching those. It always turns out well when you take this approach.

RE: My Experience with Netflix
By kattanna on 3/16/2011 10:51:37 AM , Rating: 1
yep. we have used the instant viewing side to check out a number of shows/movies that we otherwise would not have watched or shipped to us via DVD. oh boy have we had some duds, but more so we have found many things we have liked.

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