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The NPD Group found that six out of 10 digital movies are streamed through Netflix

It's no secret that Netflix is rising in popularity fast. Many consumers who have spent thousands of dollars over the years in building up large movie collections are beginning to look to the video rental/streaming service and other digital services for low prices on movies or TV shows they can watch wherever they want, anytime they want.

Netflix is so big, in fact, that it has Hollywood film executives scared, and they're not the only ones. Blockbuster and Movie Gallery have filed for bankruptcy protection because of Netflix's impact on the movie industry. The rental/streaming giant has over 20 million subscribers that can access Netflix's services on over 200 devices/platforms. So it's no surprise that a new survey has confirmed that Netflix is the leader in digital movies streaming. 

The survey, which was conducted by The NPD Group, a leading North American market research company, was performed between January and the third week of February 2011, and consisted of 10,618 U.S. consumers ages 13 and older. Using a new tracking service called VideoWatch Digital, The NPD Group found that six out of 10 digital movies are streamed through Netflix

Netflix's share of downloaded or streamed digital movie units hit 61 percent during the time of the survey, while Comcast was at 8 percent, and Time Warner Cable, Apple and DirecTV were at 4 percent.  

In addition, participants were asked to describe their satisfaction with electronic sell-through (EST), cable VOD, Internet VOD, and subscription streaming. Many reported that ESTs have the most new releases available, but Netflix streaming received many good remarks such as "best value for price paid" and "best overall shopping experience."

"Sales of DVDs and Blu-Ray Discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers," said Russ Crupnick, an entertainment industry analyst for The NPD Group. "Overwhelmingly digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files."

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By icemansims on 3/15/2011 2:08:18 PM , Rating: 3
I have to say, it's not just their library. It's the ease of use. I tried watching some stuff on Comcast the other day and they were a royal pain just to sort through and find the movie I wanted, they required a specific plugin, didn't work with Chrome, didn't like IE9, etc. Netflix is stomping everyone just be doing what they should all be doing.

RE: Competitors
By quiksilvr on 3/15/2011 2:19:39 PM , Rating: 3
And no commercials.

Oh, and every Futurama episode. And the movies. In HD. Life complete.

RE: Competitors
By Aloonatic on 3/15/2011 2:22:35 PM , Rating: 2
I hope they expand to the UK soon, or Google's version is at least as good as what I have heard from friends in the States (and people on here) say that Netfix is.

No mega-rush though. I'll have to move to somewhere with an internet connection that could stream HD content first.

RE: Competitors
By therealnickdanger on 3/15/2011 2:36:25 PM , Rating: 2
And no commercials.


Netflix is probably the greatest Internet "killer app" since e-mail. We have shared our Netflix account with family members living in 3 other states. Five or six devices total, I can't remember. Then we get the Blu-rays in the mail too. How can anything compete with that?

RE: Competitors
By sc3252 on 3/16/2011 8:40:59 AM , Rating: 3
I only share it with my parents, but when I want something all I have to do is threaten to cut off netflix and they give it to me like scared children >=D.

RE: Competitors
By Hiawa23 on 3/15/2011 2:52:00 PM , Rating: 2
I love Netflix. I have been a subscriber since day 1. I have the 2 out at a time, mainly now rent Bluray, but I love it, as what I don't get in DVD or Bluray, instant stream has been great for some of the tv shows I missed, or movies. My only gripe with Netflix is some movies they hold for upwards of 20-30 days after release, depending on the studio, they thought this would curb piracy & would force you to buy the movie at the store. I just move something else up until it's available. It would be nice if you could get instant streaming for new movies but I understand why they don't at this time. Redbox is a nice alternative, only charges $1.50(bluray), $1.00(DVD) per day, & very little overhead, no wonder Blockbuster filed bankruptcy with big box stores, also there is vudu.

RE: Competitors
By Hakuryu on 3/16/2011 10:58:17 AM , Rating: 3
I have Time Warner, and their On Demand service is a joke.

Half the time the menu will not load - empty list which requires a cable box reboot (5 minutes), and this doesn't even guarantee the list will show. If its not the list acting up, its the constant errors like 'this movie is not currently available, try again later'(another reboot). It literally can take 30 minutes of power cycling the cable box before you get a movie (if you get it at all).

Time Warner has been around for a while, and I can't understand how their service is so bad, when Netflix or even the Xbox 360 is flawless - click to watch, and it works every time.

RE: Competitors
By AlphaVirus on 3/16/2011 12:14:51 PM , Rating: 2
The whole Comcast interface and experience is a joke.
The On Demand menu sucks, every menu feels clunky and outdated.
My gripes:
1. You press a button on the remote and it takes almost a full second to act on your request
2. The On Demand library is not as great as they try to hype it up to be, its full of old ass movies that most people (including myself) would never watch even on the day it released.
3. The music videos are the lyrics dubbed over another song, very few are just what you think it is
4. The available color schemes look like shit, no I don't want yellow/purple nor green/black. While Uverse doesnt allow you to change the color (that I know of) at least it looks clean/slick/update and has that fairly glassy look

I came from Uverse and that feels like an updated interface and everything works well.

RE: Competitors
By rburnham on 3/17/2011 8:39:44 PM , Rating: 2
I agree. I love that I can have Netflix running on the Windows Media Center HTPC in my office, and my wife can use it at the same time on the PS3 in our living room. I dare say Netflix saved our marriage!

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

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