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Jon Bon Jovi says iTunes is a prison and he can't break free. He says that the music business has been shot to the heart and Apple CEO Steve Jobs is to blame.
Rock superstar says Steve Jobs is killing music with iTunes

Apple, Inc., owner of the world's largest online music store, today yields tremendous power in the music business and is able to make or break musicians.  Even major record labels who are used to abusing customers and musicians alike find themselves victims of the power of iTunes.  Apple can essentially name its own terms, and refusing to comply is essentially business suicide, given the amount of revenue that iTunes generates.

That situation is very bad news according to rock legend Jon Bon Jovi.  The front man for the iconic 80s group Bon Jovi, he says that Steve Jobs promises musicians heaven, but puts them through hell.  

He says that because of Apple, independent music stores are going out of business.  He says record storeowners should hold on to what they've got -- it doesn't make a difference if they make it or not.  But he admits there's likely no one to save them, the damage is done.

In his interview with The Sunday Times, a British newspaper, Mr. Bon Jovi states, "Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it."

Now such stores are living on a prayer, thanks to Steve Jobs.  He comments, "God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: 'What happened?' Steve Jobs is personally responsible for killing the music business."

Mr. Bon Jovi has always prided himself on doing things his way.  But Steve Jobs is making it hard for him to live while he's alive.  

On the other hand, iTunes has made superstars out of some obscure independent artists, even as big time artists like Bon Jovi and brick and mortar stores find themselves down on their luck.  In other words, Apple offers artists great visibility, but is merciless in its pricing demands.

Ultimately, the industry might be halfway there to bucking the Apple beast.  Google is reportedly preparing to launch a major streaming music service.  That could mean an end to the era of Apple being able to list its demands to the music industry.



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The last gasp of the dinosaurs
By Tony Swash on 3/15/2011 8:23:53 AM , Rating: 2
Napster was launched four years prior to iTunes, making it possible for anyone to readily share music files with one another over the Internet in simple fashion.

The music industry initially did not embrace digital distribution of music - instead it waged a long legal campaign against Napster and all the Napster clones and look-a-likes that came after. The genie would not go back in the bottle.

Piracy was winning.

When iTunes Music Store (iTMS) was launched April 2003, it was the first viable legal download service that could take on piracy in any meaningful fashion. Tying the iTMS to the wildly popular iPod player gave the new distribution model a huge and immediate boost.

Apple didn’t invent digital distribution of music. They invented legitimate digital distribution. The iTMS saved the music industry from destruction by piracy.

Apple used its near monopoly of legal digital distribution of music not to push up prices (as say Microsoft would have done) but to push prices down. It undertook a long struggle for 99 cents tracks, per track purchases and cheaper album bundles. The labels hated that as did many of the music stars who were used to living on the ridiculously bloated wealth associated with the baroque age of the music industry. But the buyers of music loved it. The iTMS has refocussed the whole music industry on what the buyers of music want.

Apple had to install a DRM system in iTMS in order to get the labels aboard. Apple doesn't want DRM and it doesn't need DRM because its primary business is making things not selling digital content (the content is only there to add value to the things). Apple has always said it would drop DRM if the labels agreed and when they did (EMI for example) Apple has indeed dropped DRM.

In a recent interview Mick Jagger said he thought the age of musicians making vast fortunes from their music was over. When the Rolling Stones started out no musician made vast fortunes, the labels did. Then for about 30 years the big stars of the music industry (like Bon Jovi) racked in enormous sums of money. That aberrant period is coming to an end and musicians now must make money doing what they have always done - playing music in front of audiences.

For anybody who likes music the world is a better place because of iTMS.

The only thing I miss is the Long Playing album - the covers were so damn convenient for rolling spliffs on!




By PaterPelligrino on 3/22/2011 8:39:35 AM , Rating: 2
Man, what is it with you and all this pro-Apple propaganda? You've literally made hundreds of posts in praise of all things Apple. You must spend a good part of your waking time doing this. You even have a life of your own that doesn't revolve around Apple?

I'm beginning to think this is your job; because if you aren't getting paid for this, you really are one sorry dude. You remind me of another DT contributor, tho all his posts are made in support of creationism. In both your cases, religion seems to be the motivating factor: he worships Jehovah, you worship Steve.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














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