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Jon Bon Jovi says iTunes is a prison and he can't break free. He says that the music business has been shot to the heart and Apple CEO Steve Jobs is to blame.
Rock superstar says Steve Jobs is killing music with iTunes

Apple, Inc., owner of the world's largest online music store, today yields tremendous power in the music business and is able to make or break musicians.  Even major record labels who are used to abusing customers and musicians alike find themselves victims of the power of iTunes.  Apple can essentially name its own terms, and refusing to comply is essentially business suicide, given the amount of revenue that iTunes generates.

That situation is very bad news according to rock legend Jon Bon Jovi.  The front man for the iconic 80s group Bon Jovi, he says that Steve Jobs promises musicians heaven, but puts them through hell.  

He says that because of Apple, independent music stores are going out of business.  He says record storeowners should hold on to what they've got -- it doesn't make a difference if they make it or not.  But he admits there's likely no one to save them, the damage is done.

In his interview with The Sunday Times, a British newspaper, Mr. Bon Jovi states, "Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it."

Now such stores are living on a prayer, thanks to Steve Jobs.  He comments, "God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: 'What happened?' Steve Jobs is personally responsible for killing the music business."

Mr. Bon Jovi has always prided himself on doing things his way.  But Steve Jobs is making it hard for him to live while he's alive.  

On the other hand, iTunes has made superstars out of some obscure independent artists, even as big time artists like Bon Jovi and brick and mortar stores find themselves down on their luck.  In other words, Apple offers artists great visibility, but is merciless in its pricing demands.

Ultimately, the industry might be halfway there to bucking the Apple beast.  Google is reportedly preparing to launch a major streaming music service.  That could mean an end to the era of Apple being able to list its demands to the music industry.

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RE: More like shot in the wallet!
By Aloonatic on 3/15/2011 5:23:56 AM , Rating: 4
I quite agree. The album making art is a dying one. The music industry would have been better off somehow differentiating more clearly between it's junk food* like acts who are just on the tread mill, to be abused and milked until they are dumped in the nearest night club, singing their greatest hits when their hair style is no longer cool. And those who are in it to produce an album to get a message over which will take a lot more investment in time from the consumer, slowly growing in popularity.

Sadly, the industry keeps on trying to make out that every second of music that they produce is written on parchment hand rolled on the thighs of virgins, performed by skilled artisans, so they should all be paid top dollar to protect the artists "investment". Whereas the reality is that the majority of music (as seen on all the "talent" shows) is nothing that vast swathes of the population could not reproduce, and they only sing the stuff that they are told to sing, written by music-tron 2000, or some bloke with a dodgy come-over who really shouldn't be writing about how much he loves his new high school sweet heart, and mean it.

*I have nothing against junk food, but everything in moderation, I enjoy indulge in it from time to time, I'm just not going to pay Michelin start prices for it.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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