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Zune HD
Zune software, however, will soldier on

Is it finally game over for Microsoft's Zune hardware business? What we first came to know as the Argo media player built by Toshiba -- and available in turd brown -- has gone through several revisions over the years. The current Zune HD offers a sleek design, OLED screen, and up to 64GB of storage capacity.

However, it looks as though Microsoft just can't keep up with the likes of Apple with its iPod, or even SanDisk and Creative. Bloomberg is reporting that Microsoft is on the verge of killing off future versions of its Zune portable media players (PMPs). While new Zune hardware will no longer be produced, the Zune software bits will continue to creep into Microsoft's Windows Phone 7 devices.

This isn’t the first time that trouble has followed Microsoft’s Zune, however. Back in 2008, GameStop stopped stocking Zune players in its stores due to a lack of sales. “We have decided to exit the Zune category because it just did not have the appeal we had anticipated,” said a GameStop spokesman in May 2008. “It (also) did not fit with our product mix.” 

With Microsoft’s share of the smartphone market down just a few months after the launch of its innovative Windows Phone 7 operating system, the boys from Redmond need to be focusing their energies on this highly lucrative segment of the market instead of its failed efforts in the dedicated PMP market. 

Apple’s range of iPod players command 77 percent of the market according to NPD.



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Love my Zune
By Raiders12 on 3/15/2011 6:48:02 AM , Rating: 2
This is an unfortunate business decision. MS really had something going with Zune Pass and the Zune HD. The OLED screen is gorgeous, the device is solid and sleek, and the interface is simple. I bought my 32 GB for only $160 3 months ago and couldnt be happier, seeing how the equivalent Apple Ipod is $300.
Zune Pass is a fantastic service for $15, so I hope it continues on, which Im sure it will. For $15, unlimited music and keep 10 songs a month? The 10 songs alone would cost $10-12 on iTunes!
Everytime someone says, "Dude whats a Zune?" or "Wow who owns those?" I just laugh to myself because I'm not a tool in Apple's little fancy garage, and get the better deal with my music.

Long live the Zune HD.




"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














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