Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011 10:05 AM
comment(s) - last by
Peter Vesterbacka says console games are too expensive at $40 or $50 per game, and take too long and too much work to upgrade
is easily one of the most popular games on the mobile market today, but the game's popularity isn't the only thing swelling these days. The maker of Angry Birds has recently announced that console games are "dying" in favor of mobile games.
Angry Birds has been wildly successful since its release in December 2009 for Apple's iOS. With over 200 levels, special holiday editions and a low price of only 99 cents, consumers have been receptive to the game's witty and addictive themes. In fact, the game has just passed 100 million downloads, and Rovio Mobile, the computer game developer that created Angry Birds, recently announced $42 million in new funding.
With all this success, Peter Vesterbacka, CEO of
, predicted the
end times of console
at a panel at the South by Southwest Interactive conference in Austin. According to Vesterbacka, traditional console games are much too expensive at $40 or $50 per game, and are "difficult to upgrade" while mobile games are easier to develop and release.
But some have
argued that mobile games are more casual
while console games provide a more substantial gaming experience with cutting-edge technology and extensive plots. Even Tero Ojanpera, the panel member from Nokia, said console's still had a place in the gaming industry.
In response, Vesterbacka says he is tired of people calling mobile games "casual games," and that gamers can be just as addicted and involved in Angry Birds as any console game. He even mentioned a time when he saw an Angry Birds player throw their phone across the room in frustration when they could not complete a level.
While Vesterbacka has admitted that no one has really figured out the mobile gaming business model quite yet, he believes Angry Birds has proved that there is plenty of
potential opportunity in the business
, and Rovio's secret to success is to experiment. It is important, says Vesterbacka, that Rovio does not get too comfortable with any specific business model in order to stay fresh and on top of its game.
This article is over a month old, voting and posting comments is disabled
3/14/2011 11:06:31 AM
People act like these small games are something new. PopCap and sites like it have been around for a long time. They fill a niche for entry level gamers, serve as a reprieve for hardcore gamers, and are fun (just like I enjoy playing some games on Sega Genesis or Nintendo).
I actually view these smaller games as expanding the market of good games while shrinking the market for stupid bad console games (namely almost anything named after a movie).
The Kinect sold like crazy. The Wii flew off the shelves. The Halo series continues to bring in large amounts of money as do a number of other quality series (Assassins Creed or Mario anything for instance). And these provide a great multi-player experience.
I'm not saying there is no room for him and those type of games (as I said, they can be great fun) but I don't buy into the idea that they are eliminating console games just because they are higher quality and more expensive. As far as I can tell Saturn and Chrysler didn't kill Mercedes, Lexus, or Audi.
RE: Ignoring Reality
3/14/2011 11:27:50 AM
One thing that also may be overlooked in the matter is the reality of actually creating new audiences to gaming. I would offer that many of the people playing games like angry birds have never, and would never sit down in front of a console in the first place.
Much like facebook making "gamers" out of people who you wouldn't ever look at and say, "that person is a gamer". It can be studied with phenomenons like World of Warcraft, which exploded in popularity right around the time it changed to target a more mainstream audience.
None of it necessarily means as you say, that the audiences for the previous mediums have gone anywhere. They are still there, playing their console games, their pc games, etc. It is simply that a new market has been tapped.
As you say, casual games were indeed always there, popcap games etc. What wasn't there was something with a massive user base like the android marketplace and the apple app store to push those casual games out so effortlessly as there is now.
To sum it up, I would agree that neither console, or PC games are going, nor do they have to be going away for casual games like angry birds to have their own marketplace.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
Nintendo Speaks Out About Low Prices of Smartphone Apps
February 7, 2011, 8:36 AM
Game Developed by 14-Year Old Tops Free Apps on iOS App Store
January 18, 2011, 8:13 AM
WhatsUp with WhatsApp?
August 29, 2016, 5:23 AM
Fuchsia – Google’s New Open Source Operating System
August 17, 2016, 6:30 AM
Windows 10: End of an Era & A New Beginning
August 1, 2016, 9:59 AM
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Quick Note: Whoops, Microsoft Pushed Unwanted Windows 10 to Some Users
October 15, 2015, 9:04 PM
Quick Note: Windows 10 Insider Preview Build 10565 Fixes Boot Camp 6.0 Issues
October 13, 2015, 11:39 AM
Most Popular Articles
Are you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Latest Blog Posts
Are farm children less likely to have allergies and asthma in adulthood?
Sep 30, 2016, 5:00 AM
MH 17 shot down by missile 'brought from Russia' into Ukraine's rebel territory
Sep 29, 2016, 5:00 PM
Burlington Gun Attack
Sep 27, 2016, 5:00 AM
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information