Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011 10:05 AM
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Peter Vesterbacka says console games are too expensive at $40 or $50 per game, and take too long and too much work to upgrade
is easily one of the most popular games on the mobile market today, but the game's popularity isn't the only thing swelling these days. The maker of Angry Birds has recently announced that console games are "dying" in favor of mobile games.
Angry Birds has been wildly successful since its release in December 2009 for Apple's iOS. With over 200 levels, special holiday editions and a low price of only 99 cents, consumers have been receptive to the game's witty and addictive themes. In fact, the game has just passed 100 million downloads, and Rovio Mobile, the computer game developer that created Angry Birds, recently announced $42 million in new funding.
With all this success, Peter Vesterbacka, CEO of
, predicted the
end times of console
at a panel at the South by Southwest Interactive conference in Austin. According to Vesterbacka, traditional console games are much too expensive at $40 or $50 per game, and are "difficult to upgrade" while mobile games are easier to develop and release.
But some have
argued that mobile games are more casual
while console games provide a more substantial gaming experience with cutting-edge technology and extensive plots. Even Tero Ojanpera, the panel member from Nokia, said console's still had a place in the gaming industry.
In response, Vesterbacka says he is tired of people calling mobile games "casual games," and that gamers can be just as addicted and involved in Angry Birds as any console game. He even mentioned a time when he saw an Angry Birds player throw their phone across the room in frustration when they could not complete a level.
While Vesterbacka has admitted that no one has really figured out the mobile gaming business model quite yet, he believes Angry Birds has proved that there is plenty of
potential opportunity in the business
, and Rovio's secret to success is to experiment. It is important, says Vesterbacka, that Rovio does not get too comfortable with any specific business model in order to stay fresh and on top of its game.
This article is over a month old, voting and posting comments is disabled
3/14/2011 11:03:08 AM
Isn't it typical as of late for there to be a tendency to grand generalizations that something is dying in favor of something else? Be it physical media dying in favor of downloadable content. Or now as the case may be, full length games in favor of short handheld games.
It doesn't take much of an imagination at all to predict that if you have a massive existing customer base such as a smartphone platform, and that you then release something appealing to that customer base on said platform that you are going to garner a large number of sales. Still, console games sell in vast numbers as well, and PC games despite their long lamented death continue to sell, certainly well enough to keep making them.
I think it is entirely possible that there is room enough among the six billion plus of us humans for there to exist more than one form of entertainment, without said form of entertainment having to kill another. Perhaps it's just a facet of human nature for there to have to be a winner. I think a world with PC games, mobile games, and console games available to their respective audiences is fine with me.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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