Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011 10:05 AM
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Peter Vesterbacka says console games are too expensive at $40 or $50 per game, and take too long and too much work to upgrade
is easily one of the most popular games on the mobile market today, but the game's popularity isn't the only thing swelling these days. The maker of Angry Birds has recently announced that console games are "dying" in favor of mobile games.
Angry Birds has been wildly successful since its release in December 2009 for Apple's iOS. With over 200 levels, special holiday editions and a low price of only 99 cents, consumers have been receptive to the game's witty and addictive themes. In fact, the game has just passed 100 million downloads, and Rovio Mobile, the computer game developer that created Angry Birds, recently announced $42 million in new funding.
With all this success, Peter Vesterbacka, CEO of
, predicted the
end times of console
at a panel at the South by Southwest Interactive conference in Austin. According to Vesterbacka, traditional console games are much too expensive at $40 or $50 per game, and are "difficult to upgrade" while mobile games are easier to develop and release.
But some have
argued that mobile games are more casual
while console games provide a more substantial gaming experience with cutting-edge technology and extensive plots. Even Tero Ojanpera, the panel member from Nokia, said console's still had a place in the gaming industry.
In response, Vesterbacka says he is tired of people calling mobile games "casual games," and that gamers can be just as addicted and involved in Angry Birds as any console game. He even mentioned a time when he saw an Angry Birds player throw their phone across the room in frustration when they could not complete a level.
While Vesterbacka has admitted that no one has really figured out the mobile gaming business model quite yet, he believes Angry Birds has proved that there is plenty of
potential opportunity in the business
, and Rovio's secret to success is to experiment. It is important, says Vesterbacka, that Rovio does not get too comfortable with any specific business model in order to stay fresh and on top of its game.
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3/14/2011 11:00:50 AM
I think it relates to a few comments up above (regarding our brains' migrating to a web-based instant gratification model). I rarely even boot up my PS3 anymore. The only time I really do anymore is if my wife and I want to watch a Blu-ray movie.
So that means that by the time I'm actually in the mood to play a PS3 game, I put the disc in and get ready to play and BAM -- a system update has to be downloaded (since I rarely boot it up...my fault really). Grr, OK, I'll wait on this damn thing to finish. Start the game -- BAM an update has been found for your software.
Then I start playing, and I find myself not really interested in the experience any more. I don't know why because I used to be a HUGE PC gamer (I wasted way too much time throwing spinning discs in Tribes and Tribes 2... SHAZBOT!) and probably the most time I've spent wasting hours on console games previous to Angry Birds was with Saint's Row and Grand Theft Auto 4.
Maybe I'm just getting older, maybe it's an instant gratification thing, but I find it much more relaxing and "fun" to just lounge around and play Angry Birds, Cut the Rope, or Worms (SERIOUS time burner) on my iPhone in my free time.
3/14/2011 8:19:02 PM
I don't believe it has to do with being older. Just has to do with interest and perhaps time constraints. I am in my 40s and I bought the PS3 for a select few games otherwise it's just a glorified dvd player. I do however, do a fair amount of PC gaming (again ... very specific titles)
I'd think the same would hold true for mobile gaming. You see people with a few minutes to spare (on a computer) and they load up a flash based game.. next logical step is for it to go mobile..
It's just really premature to put the nail in the coffin on Console (or even pc) gaming. These little games on mobile devices have been around for a dogs age.. they have their place and are a little bit more profitable since mobile devices have gotten better but that's about it.
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