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Peter Vesterbacka says console games are too expensive at $40 or $50 per game, and take too long and too much work to upgrade

Angry Birds is easily one of the most popular games on the mobile market today, but the game's popularity isn't the only thing swelling these days. The maker of Angry Birds has recently announced that console games are "dying" in favor of mobile games. 

Angry Birds has been wildly successful since its release in December 2009 for Apple's iOS. With over 200 levels, special holiday editions and a low price of only 99 cents, consumers have been receptive to the game's witty and addictive themes. In fact, the game has just passed 100 million downloads, and Rovio Mobile, the computer game developer that created Angry Birds, recently announced $42 million in new funding. 

With all this success, Peter Vesterbacka, CEO of Rovio Mobile, predicted the end times of console gaming at a panel at the South by Southwest Interactive conference in Austin. According to Vesterbacka, traditional console games are much too expensive at $40 or $50 per game, and are "difficult to upgrade" while mobile games are easier to develop and release. 

But some have argued that mobile games are more casual while console games provide a more substantial gaming experience with cutting-edge technology and extensive plots. Even Tero Ojanpera, the panel member from Nokia, said console's still had a place in the gaming industry.
In response, Vesterbacka says he is tired of people calling mobile games "casual games," and that gamers can be just as addicted and involved in Angry Birds as any console game. He even mentioned a time when he saw an Angry Birds player throw their phone across the room in frustration when they could not complete a level. 

While Vesterbacka has admitted that no one has really figured out the mobile gaming business model quite yet, he believes Angry Birds has proved that there is plenty of potential opportunity in the business, and Rovio's secret to success is to experiment. It is important, says Vesterbacka, that Rovio does not get too comfortable with any specific business model in order to stay fresh and on top of its game. 


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By Aloonatic on 3/14/2011 10:44:52 AM , Rating: 2
Console and mobile games offer something different and unique.

It's like comparing a TV show you watch on a little TV in your bedroom to a movie you watch on a big screen. They are both fine in their own right, so I'm not going to choose between the 2.

Same goes for games. Sometimes I like to have a quick game of angry birds while I wait for meetings and appointments, but that will never replace the console game experience once I get home.

This guy's comments seem to be more of a case of someone effectively just jumping up and down, waiving their arms in the air shouting "look at me, look at me", craving more of the attention that his somewhat one-dimensional (yet still fairly fun, don't get me wrong) game has granted him.

He might want to ask himself, if games like angry birds are so great and taking over the market, why are we still only talking about angry birds as being an example of a hit mobile game, well over a year since it hit the screens of the iPhone? Is it because there aren't many other examples perhaps?




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