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Peter Vesterbacka says console games are too expensive at $40 or $50 per game, and take too long and too much work to upgrade

Angry Birds is easily one of the most popular games on the mobile market today, but the game's popularity isn't the only thing swelling these days. The maker of Angry Birds has recently announced that console games are "dying" in favor of mobile games. 

Angry Birds has been wildly successful since its release in December 2009 for Apple's iOS. With over 200 levels, special holiday editions and a low price of only 99 cents, consumers have been receptive to the game's witty and addictive themes. In fact, the game has just passed 100 million downloads, and Rovio Mobile, the computer game developer that created Angry Birds, recently announced $42 million in new funding. 

With all this success, Peter Vesterbacka, CEO of Rovio Mobile, predicted the end times of console gaming at a panel at the South by Southwest Interactive conference in Austin. According to Vesterbacka, traditional console games are much too expensive at $40 or $50 per game, and are "difficult to upgrade" while mobile games are easier to develop and release. 

But some have argued that mobile games are more casual while console games provide a more substantial gaming experience with cutting-edge technology and extensive plots. Even Tero Ojanpera, the panel member from Nokia, said console's still had a place in the gaming industry.
In response, Vesterbacka says he is tired of people calling mobile games "casual games," and that gamers can be just as addicted and involved in Angry Birds as any console game. He even mentioned a time when he saw an Angry Birds player throw their phone across the room in frustration when they could not complete a level. 

While Vesterbacka has admitted that no one has really figured out the mobile gaming business model quite yet, he believes Angry Birds has proved that there is plenty of potential opportunity in the business, and Rovio's secret to success is to experiment. It is important, says Vesterbacka, that Rovio does not get too comfortable with any specific business model in order to stay fresh and on top of its game. 

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I don't care for either platform that much.
By spamreader1 on 3/14/2011 10:38:35 AM , Rating: 3
Give me a mouse and keyboard over consoles or mobile devices anyday. I see the market for all of them, console, pc's and mobile devices all have their niches, and markets, and they are not necissarily exclusive against each other. (I like they idea xbox has with some portability of xbox live stuff)

RE: I don't care for either platform that much.
By bug77 on 3/14/2011 11:32:47 AM , Rating: 2

Never understood why so many people pay for Angry Birds, with so many Crush the Castle clones available for free. I can see that it's cheap and I can understand convenience. Is that all?

By psonice on 3/14/2011 1:13:30 PM , Rating: 2
It's a good castle clone, easy to play without having to learn button combos or whatever. Crush the castle was a good game to begin with. There's a few billion people out there who never played the original. Add in some cute characters and funny sound effects and super low price, and it's easy to see why it's so successful.

Of course the rest of us who've seen crush the castle are left wondering what the fuss is about.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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